is available on desktop and mobile browsers, as well the Amazon mobile Shopping App. Customers can try Prime by signing up for a 30-day free trial at is opening its virtual doors. Customers in Belgium can now discover and shop from a selection of more than 180 million products in more than 30 categories, take advantage of low prices and fast delivery, and enjoy a shopping experience, including customer support, in their preferred language – French, Flemish or English. Starting today, customers can also join Amazon’s membership, Amazon Prime, on, designed to offer Belgian customers the very best of shopping, savings and entertainment.

“After months of preparation, we are really proud to open the virtual doors to the all-new From today, we’ll serve our customers in Belgium better with a local, multi-language shopping experience, as well as Prime membership, and delight them with a vast selection of international and local Belgian brands just in time for the holiday season”, says Eva Faict, Country Manager for

“It is just the start of our journey in Belgium and we are dedicated to delivering the best experience we can for our customers and local Selling Partners.”
Eva Faict
Country Manager for features a vast selection, including categories such as Consumer Electronics, PC, Sports & Outdoors, Tools, Toys, Home & Kitchen, Home Improvement, Fashion and Shoes amongst many others. Plus, starting today customers also can purchase Echo, Kindle, and Ring devices on The online shop offers popular international brands like Apple, Bosch, Hasbro, HP, LEGO, Logitech, Philips and Samsung, while also putting a spotlight on Belgian brands like Valley of Tea, Serax, Barbecook and Kipling. Customers can enjoy free delivery on eligible orders above €20 that are sold and fulfilled by Amazon.

Introducing Amazon Prime for

More than 200 million paid Prime members in 25 countries around the world enjoy Prime membership’s convenience, savings and entertainment. While many Belgian customers have already used Prime on, and, today sees the launch of a dedicated, local Prime membership on Available for just 2,99 per month or 25,00 annually, the membership offers free next day delivery on millions of items with no minimum spend for eligible items, access to Prime Video, Prime Gaming and much more. Customers can learn more about the membership and try Prime by signing up for a 30-day free trial at

The Prime membership program includes:

  • Fast and Free Delivery: Fast and free next day delivery on millions of eligible products.  
  • Prime Video: Watch popular movies and TV shows, award-winning Amazon Originals and other exclusives, and more. This includes global hits such as The Lord of the Rings: The Rings of Power, The Boys, and Handmaid’s Tale, alongside European titles including LOL: Qui rit, sort, I Love America, The Grand Tour, and All or Nothing: Arsenal.
  • Prime Gaming: Instant access to in-game content and free games to download every month, as well as a free monthly channel subscription on Twitch. The October Free Games with Prime line-up features seven titles including Fallout 76, Total War: Warhammer II, Middle-Earth: Shadow of War, Glass Masquerade: Origins, LOOM, Hero’s Hour and Horace.
  • Amazon Photos: Prime members get unlimited full-resolution photo storage and 5GB video storage.
  • Exclusive Deals: Prime members will have access to Amazon’s annual deal event Prime Day, which offers incredible savings and deep discounts on exclusive deals on the most popular brands.

“Brands of Belgium” store puts Belgian SMEs in the spotlight

As part of its commitment to connect local customers with local businesses, has launched the “Brands of Belgium” store. On customers can discover a dedicated storefront for new, emerging, and established local brands. Launching with more than 100 Belgian businesses, Belgian customers can choose from thousands of local products across categories including Food & Drink, Fashion, Beauty, Health & Personal Care, and Home & Kitchen. The storefront also features a bespoke ‘hand-painted’ design by the Belgian artist Tom Schamp. Combining traditional acrylic techniques with digital composition, the balance of craft and technology represents’s ambition to empower Belgian entrepreneurship with Amazon’s technology.

“Building a strong relationship with Belgian brands – whether small or large – is incredibly important to us, as we know that our customers enjoy shopping local. We want to be a place where they can do that, and where we can empower Belgian businesses to grow”, said Eva Faict.

“As we open our doors to the “Brands of Belgium” store today, we invite Belgian businesses to come join us in making a true home for local businesses for many years to come.”
Eva Faict
Country Manager for

Sustainable packaging for products delivered by Amazon and Fulfilment by Amazon

Since 2015, Amazon has reduced the weight of outbound packaging per shipment by more than 38% and eliminated more than 1.5 million tons of packaging material. To significantly decrease the use of plastics in its packaging, has switched single-use plastic delivery bags to recyclable paper bags and cardboard envelopes for orders shipped from Amazon’s Fulfilment Centres, and has also replaced protective air pillows with 100% recycled and 100% recyclable paper filling. This includes items sold by Amazon and third-party selling partners that use Fulfilment by Amazon (FBA). Amazon is also increasing the number of products it sells that can be shipped in their original packaging provided by the manufacturer, with only an address label added.