Small Businesses
We invest in the success of entrepreneurs, artisans, and small businesses selling in our Amazon Store. When they thrive, our customers benefit from the products and services they offer. That’s part of the reason we have invested approximately €2.8 billion in 2020 in Europe logistics, tools, services, programs and training to help them succeed.

Small and medium businesses (SMBs) selling in Amazon’s Store come from more than 130 countries around the world.
Since 2000, Amazon has made its virtual shelf space available so small and medium SMBs can reach hundreds of millions of customers, build their brands, and grow their business. Amazon’s investments support logistics, tools, services, programs, and people to foster the growth of our SMB sellers. The result continues to pay off for sellers and customers. SMB products account for more than 60% of all units sold in our online stores, and their sales continue to outpace our first-party sales. More than ever, we admire our small business partners’ entrepreneurial spirit and drive to innovate, and Amazon will continue to do everything we can to support them.
-
New report shows that half of Swedish companies lack the knowledge to succeed with their e-commerce.
-
Amazon programs are designed to offer SMB's free access to online training, expert advice, live events, and services.
-
Our commitment to supporting small and medium businesses that sell in Amazon’s stores has never been more steadfast. Our SMB Impact Report demonstrates the success of those businesses.
Empowering small businesses
Click here to see all our articles about small and medium-sized businesses selling on Amazon
Amazon pledges to support Italian SMEs: €1.2 billion annual export sales by 2025
Amazon stores in Italy, United States, United Arab Emirates, Japan, Germany, UK, France and Spain turn the spotlight on Italian creativity and products with the launch of the first international event to promote Made in Italy worldwide.