Our Impact / Empowerment

Small Businesses

We invest in the success of entrepreneurs, artisans, and small businesses selling in our Amazon Store. When they thrive, our customers benefit from the products and services they offer. That’s part of the reason we have invested over €20 billion since 2020 in the European region in logistics, tools, services, programmes and training to help them succeed.
Sohrab Mohammad & Torben Buttjer, co-founders of Reishunger (a German SME) selling on Amazon since 2013

Over 275,000 Small and Medium Enterprises (SMEs) partner with Amazon across the European region

Since 2000, Amazon has enabled SMEs to reach hundreds of millions of global customers, build their brands, and grow their business. We’ve spent years creating systems and tools to help SMEs across the EU grow their sales far beyond traditional local face-to-face transactions. From 2020 to 2022, we’ve invested over €20 billion in helping European SMEs become active participants in the European Single Market and international export markets, including more than €8 billion during 2022 alone.
Helping small and medium enterprises to thrive

Click here to discover more about how Amazon supports European SMEs selling on Amazon.

Man leaning over a desk, next to a laptop, with boxes in the background

Amazon continues to invest in the growth of European small and medium enterprises

Amazon supported SMEs to achieve over €14.5 billion in exports and create 100,000 new jobs in 2021. Our 2022 SME Impact report also reveals insightful data about how our SME relationships have expanded over the years.