Our Impact / Empowerment

Small Businesses

We invest in the success of entrepreneurs, artisans, and small businesses selling in our Amazon Store. When they thrive, our customers benefit from the products and services they offer. That’s part of the reason we have invested over €3.4 billion in 2021 in the European region in logistics, tools, services, programs and training to help them succeed.
Sohrab Mohammad & Torben Buttjer, co-founders of Reishunger (a German SME) selling on Amazon since 2013

Over 225,000 Small and Medium Enterprises (SMEs) partner with Amazon across the European region

Since 2000, Amazon has enabled SMEs to reach hundreds of millions of global customers, build their brands, and grow their business. In 2021, the European SMEs selling on Amazon achieved export sales of more than €14.5 billion and create 100,000 new jobs to accommodate the growth of their business. They also sold more than 2.2 billion products – that’s more than 4,200 every minute – to Amazon customers worldwide. These products account for more than half of everything we sell in Amazon stores.
Helping small and medium enterprises to thrive

Click here to discover more about how Amazon support European SMEs selling on Amazon.

Man leaning over a desk, next to a laptop, with boxes in the background

Amazon continues to invest in the growth of European small and medium enterprises

Amazon supported SMEs to achieve over €14.5 billion in exports and create 100,000 new jobs in 2021. Our 2022 SME Impact report also reveals insightful data about how our SME relationships have expanded over the years.