Small Businesses

We invest in the success of entrepreneurs, artisans, and small businesses selling in our Amazon Store. When they thrive, our customers benefit from the products and services they offer. That’s part of the reason we have invested approximately €2.8 billion in 2020 in Europe logistics, tools, services, programs and training to help them succeed.

Small and medium businesses (SMBs) selling in Amazon’s Store come from more than 130 countries around the world.

Since 2000, Amazon has made its virtual shelf space available so small and medium SMBs can reach hundreds of millions of customers, build their brands, and grow their business. Amazon’s investments support logistics, tools, services, programs, and people to foster the growth of our SMB sellers. The result continues to pay off for sellers and customers. SMB products account for more than 60% of all units sold in our online stores, and their sales continue to outpace our first-party sales. More than ever, we admire our small business partners’ entrepreneurial spirit and drive to innovate, and Amazon will continue to do everything we can to support them.

Launch of the Swedish E-Commerce Academy

New report shows that half of Swedish companies lack the knowledge to succeed with their e-commerce.

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Supporting Small and Medium Business across Europe

Amazon programs are designed to offer SMB's free access to online training, expert advice, live events, and services.

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Supporting Small Businesses

Our commitment to supporting small and medium businesses that sell in Amazon’s stores has never been more steadfast. Our SMB Impact Report demonstrates the success of those businesses.

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