Our Impact / Empowerment

Small Businesses

We invest in the success of entrepreneurs, artisans, and small businesses selling in our Amazon Store. When they thrive, our customers benefit from the products and services they offer. That’s part of the reason we have invested approximately €2.8 billion in 2020 in Europe logistics, tools, services, programs and training to help them succeed.
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Small and medium businesses (SMBs) selling in Amazon’s Store come from more than 130 countries around the world.

Since 2000, Amazon has made its virtual shelf space available so small and medium SMBs can reach hundreds of millions of customers, build their brands, and grow their business. Amazon’s investments support logistics, tools, services, programs, and people to foster the growth of our SMB sellers. The result continues to pay off for sellers and customers. SMB products account for more than 60% of all units sold in our online stores, and their sales continue to outpace our first-party sales. More than ever, we admire our small business partners’ entrepreneurial spirit and drive to innovate, and Amazon will continue to do everything we can to support them.
Empowering small businesses

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Amazon pledges to support Italian SMEs: €1.2 billion annual export sales by 2025

Amazon stores in Italy, United States, United Arab Emirates, Japan, Germany, UK, France and Spain turn the spotlight on Italian creativity and products with the launch of the first international event to promote Made in Italy worldwide.