Prime Day 2023 is coming on July 11th and 12th, and Amazon fulfilment centre employees helped us break the news on the dates this year! Our team members are at the core of the customer experience, and we wanted to celebrate them by spotlighting them in our Prime Day date reveal.

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Amazon’s annual Prime Day event offers Prime members 48 hours of great savings across all categories on everything they need for summer and beyond. New deals will drop throughout the event, with discounts on top products from much-loved brands, small businesses and artisan makers.

The newly released video follows an Amazon box through different areas of a fulfilment centre, showcasing some of the fun activities that happen at some of our sites during Prime Day – from DJ booths and dance parties to basketball breaks and air hockey challenges. The content also captures the enthusiasm of our employees around Prime Day and, most importantly, celebrates the people who make it a success each year.

To mark the 25th anniversary of Amazon opening in the UK, employees from Amazon’s Coalville and Dartford fulfilment centres starred in the video announcement. The content culminates with a stunning visual of Amazon team members on a rooftop holding boxes to form the Prime Day dates. The rooftop was filmed at LCY3, Amazon’s fulfilment centre in Dartford, England, across from the landmark Queen Elizabeth II Bridge over the River Thames. The rooftop features more than 8,000 solar panels, which help power the 547,000 sq ft fulfilment centre.

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“Prime Day is always fun because we have lots of different activities going on at the site,” said Elliott Wilkes, an Amazon packer and instructor in Coalville. “I personally love the trivia quizzes with prizes, and I have a reputation for winning them. It’s also exciting because you get to see what’s popular and what everyone waited to buy for Prime Day - it’s like window shopping is my job!”

“I’ve been here for five years, so five Prime Days, and it’s always exciting, because we always have events and something special going on,” said Aleksandra Goleva, an Amazon packer at BHX2 in Coalville. “I am also excited because there will be a lot of overtime pay opportunities, and that helps me to pay for the master’s degree that I’m pursuing in cosmetic science.”


“Every year, we want to celebrate our amazing employees and the teamwork that happens to deliver for our customers during Prime Day,” said Stefano Perego, VP for Amazon Customer Fulfillment in North America and Europe & Global Operations. “Prime Day is a particularly special time with lots of celebration and fun activities within our sites, and we thought it was fitting to feature and put our employees at the heart of Prime Day’s date reveal.”