Amazon announces the return of Amazon Spring Deal Days 2026, live from 00:00 on March 10 until 23:59 on March 16 , offering customers epic savings on deals across several categories, including:
- Everyday Essentials – popular household items, ranging from cleaning, to beauty, health and personal care, grocery and pet products, and items from Amazon Basics, Amazon Essentials, and by Amazon
- Home and Kitchen – storage solutions, cleaning essentials, small appliances and more
- Sports and Outdoors–gear, equipment, and essentials to make the most of the season
- Beauty and Self Care – skincare, haircare, wellness and grooming favourites
- Toys–top picks for playtime, gifting, and family fun
- Fashion – spring-ready styles for all occasions
- Electronics– smart home devices, headphones, accessories and everyday tech
Spring refresh, minus the time drain. Amazon Spring Deal Days helps busy customers clear clutter, refresh routines, and upgrade essentials in a click -with savings on popular brands, plus delivery that fits your schedule.
“Amazon Spring Deal Days is here to help customers reset their homes, routines, and everyday essentials with great value,” said Mariangela Marseglia, Vice President, Amazon European Stores. “From spring cleaning staples and home upgrades to self-care favourites, tech, fashion and garden must-haves, we’re offering deals across the categories customers love. With convenient delivery and savings across the board, we’re making it easier for customers to step into spring feeling organised, refreshed, and ready for the season ahead.”
Discover deals for you
Visit your local European Amazon Store for tips on finding deals tailored to their interests, including:
- Watch a Deal: Preview, track and shop limited-time Lightning Deals, with alerts available on-site and in the Amazon Shopping app.
- Wish List Alerts: Add items to a Wish List and get notified ifthey’reincluded in an Amazon Spring Deal Days deal.
- Personalised Deals: Customers can browse curated deal lists such asRecommended Deals for You,Deals Related to Your Lists,4+ Star Deals for You, andDeals Related to Items in Your Cart.
- Top 100BestDeals: A curated list of the best most sold deals during the event.
- Creator Favourites: A curated selection of top deals chosen by your favourite creators.
On top of this, customers in the UK, Germany, France, Italy and Spain will have access to Today’s Big Deals, which are major deals across home, tech, fashion and beauty, with two daily drops — morning and evening.
Streamlining shopping with AI
Amazon offers innovative tools to make shopping faster and easier - including Rufus, Amazon’s conversational shopping assistant, which provides suggestions, making discovering great products even easier. Questions like "What are the best running trainer deals for marathon runners?" or "Show me beauty products on sale for sensitive skin" help surface personalised recommendations based on shopping activity and preferences—making it faster to find relevant savings. Amazon Lens also enables customers to search for products using a photo or screenshot and identify similar items available on Amazon, which is ideal for savvy shoppers. Whether it's a product seen in a magazine, at a friend's house, or in-store, customers can simply snap a photo or scan a barcode to discover if it's on offer.
Fast and free delivery with Amazon Prime
All customers can shop Spring Deal Days, with Prime members enjoying Amazon’s fast and flexible delivery options. Prime members can benefit from One-Day Delivery, Same-Day Delivery, Amazon Locker, Amazon Day, and more, making it even easier to get spring essentials delivered when and where it suits them.
Shop Spring Deal Days around the world
Customers can shop Spring Deal Days in Austria, Belgium, Germany, Spain, France, Ireland, Italy, Netherlands, Poland, Portugal, Sweden, Turkey, and the United Kingdom from March 10-16.
