Get ready to shop some of Amazon’s best early Christmas deals during Prime Big Deal Days! With two days of exclusive Prime member savings, beginning 10th of October at midnight, running through for 48h to 11th of October, this event is one to mark in your diaries. The sale event will include everything Prime members need for Autumn, from making an early start to festive shopping, to stocking up on seasonal essentials.


Prime members will enjoy great deals and fast, convenient delivery on the big brands and a wide selection of discounts from small businesses across our European stores. Customers who are not yet Prime members can join Prime or start a free trial and save big this season.

How to prepare for Prime Big Deal Days

Learn how to maximise your savings with the following tips:

1. Explore all delivery options: You can rely on Amazon to make life easier with fast delivery on millions of items included with a Prime membership, and, as always, choose the delivery option that best suits your needs during Prime Big Deal Days. Prime members can receive quick deliveries on millions of items across all categories on over a million items. You can also select free delivery to Amazon Lockers.

2. Set up personalised deal alerts: Subscribe to receive deal alert notifications related to recent Amazon searches and recently viewed items. All you have to do is visit the Prime Big Deal Days event page on the Amazon Shopping app between now and Prime Big Deal Days to create deal alerts. Once Prime Big Deal Days arrives, you will receive push notifications on available deals you’ve subscribed to.


3. Save the date with Alexa: Free up your calendar and have Alexa set up an event reminder for you. Be alerted at the start of Prime Big Deal Days by saying, “Alexa, set a reminder for Prime Big Deal Days.”

Access Prime Big Deal Days Globally

Prime Big Deal Days will kick off in 19 countries around the world on 10th of October, including Australia, Austria, Belgium, Brazil, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the U.S., and the UK. Prime members in Japan can shop the Prime Big Deal Days event later in the month.