Stockholm – September 21, 2021 – Starting today, customers in Sweden can join Amazon Prime, Amazon’s membership program, enjoyed by more than 200 million paid members in 22 countries. Prime members have access to a unique combination of the best of shopping, savings and entertainment from Amazon, including fast and free delivery, access to popular and award-winning movies and TV shows, including Amazon Originals, free video games and in-game content with Prime Gaming, and access to Prime member exclusive deals throughout the year.

Customers can try Prime by signing up for a 30-day free trial at After the free trial, Amazon Prime is available for 59kr per month or for an annual price of 549kr.

“It is almost a year since we launched Amazon Sweden and we are very pleased with how our Swedish customers have responded to our offer,” said Gulfem Toygar, Country Manager at Amazon Sweden. “With the launch of Prime, our premium membership program that provides our customers the best of shopping, savings and entertainment from Amazon, we are able to take the next step for our customers. Members can now enjoy fast and free delivery, as fast as next day, alongside access to award-winning movies, TV shows and much more. We are confident that our Swedish customers will see the great value for only SEK 59 per month or SEK 549 per year.”

Prime members throughout Sweden will enjoy free home and pick up point delivery, as fast as next day, on millions of items, with no minimum order value. Products eligible for Prime delivery at launch will include products from favourite brands such as Under Armour, PlayStation, Lenovo, Mattel, LEGO®, Stiga, Bosch, IsaDora, iDeal of Sweden, Löfbergs, N!CK’S and many more.

Jamil Ghani, Vice President, Amazon Prime said: “We are delighted that customers in Sweden can now join the 200 million paid members around the world already enjoying the benefits of Prime. With the launch of Prime, we want to make the lives of our Swedish customers just a little bit easier. By providing them with fast and free delivery on millions of products, an incredible selection of films and movies to watch anytime, anywhere, not to mention the great savings, we have built Prime to be simple to use and relevant for their ever changing lives. But we are just getting started. We will offer more selection for fast delivery, and add more movies and shows in the future.”

Prime membership benefits for Swedish customers at at a glance:

  • Free Home and Pick up Point Delivery: fast and free delivery on millions of eligible products from 31 categories, including Consumer Electronics, PC, Books, Fashion, Home & Kitchen, Tools and many more.
  • Prime Video: Popular movies and TV shows, including Amazon Original TV series like The Grand Tour, The Boys, Tom Clancy's Jack Ryan, Clarkson’s Farm and Amazon Original movies such as Borat Subsequent Moviefilm, Coming 2 America and Without Remorse.
  • Prime Gaming: Access to free in-game rewards for your favorite PC, console, and mobile games from Riot, Rockstar Games, EA, and more. Plus, claim a collection of PC games for free every month that are yours to keep forever, and a monthly Twitch channel subscription.
  • Exclusive Deals: Access to exclusive deals on the most popular brands just for Prime members.

To sign up for a free 30-day trial and to learn more, customers can visit