Who We Are
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, and The Climate Pledge are some of the things pioneered by Amazon.
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Our Leadership Principles are more than inspirational wall hangings. The 16 principles guide our discussions and decisions every day.
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We are honored to be recognized for the work we do on behalf of our customers, employees, and communities every day.
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Our event features a range of inspiring speakers and discussions with an audience of policymakers, academics, and other stakeholders.
Amazon’s “Day 1” mentality is our approach of doing everything with the energy and entrepreneurial spirit of a new organization on its first day.
Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process that asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Annual Letters to Shareholders from 1997 through today.
Amazon named "Top Employer 2025" in Europe for third consecutive year
This certification, awarded by the Top Employers Institute, acknowledges our commitment to the development and well-being of our employees across our European business.
