Who We Are

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, Earth’s best employer, and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, and The Climate Pledge are some of the things pioneered by Amazon.
An Amazon delivery driver walks away from a Rivian van holding a package to deliver to a customer's home.

Amazon’s “Day 1” mentality is our approach of doing everything with the energy and entrepreneurial spirit of a new organization on its first day.

Working to earn and keep our customers’ trust is the single biggest driver of Amazon’s Day 1 approach. Amazon’s decision-making process that asks employees to consider whether an action is a one-way door—consequential and nearly irreversible—or a two-way door, easy to change course and go back. Discover more about who we are through our Annual Letters to Shareholders from 1997 through today.

Amazon named a Top Employer 2024 in Europe

The Top Employers Institute certifies organisations which are focused on putting their people first through exceptional HR policies.