Our Impact


We’re providing tools and resources to help small and medium-sized businesses, authors, AWS customers, Delivery Service Partners, and others grow their own companies. They’re able to serve their communities, while providing more choice to customers around the world.
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Growing businesses
At Amazon, we invest heavily in a community of over 1.1 million successful European independent sellers, authors, content creators, delivery providers, developers and IT solution providers that partner with us, create jobs and benefit their local economies. Small and Medium Enterprises (SMEs) continue to account for more than 50% of everything we sell in our online stores, and we invests billions to foster their growth and pave the way for the next generation of entrepreneurs. Our selling tools provide SMEs with powerful, cost-effective opportunities to reach more customers and grow sales.
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Jeff Bezos founded Amazon in 1995 as a bookstore, with the goal to offer the Earth’s biggest selection of books. In fact, that’s where our name came from. We wanted our selection to be vast and wide—like the Amazon River. Books, and supporting authors, remain core to what we do. Millions of writers around the world use Kindle Direct Publishing (KDP) to build successful careers with self-publishing. And, Amazon Publishing is a leading trade publisher of fiction, nonfiction, and children’s books.
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AWS customers
Amazon Web Services provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers hundreds of thousands of businesses in 190 countries around the world—from the fastest-growing startups and largest enterprises, to nonprofits and government agencies. In 2020, AWS customers began helping local businesses operate through the complexities of COVID-19, and empowering neighbors to stay connected and assist each other while remaining safe.