19 April, 2017

Since the launch of Handmade at Amazon, Artisans from all over the world have added hundreds of thousands of handcrafted products which are now available across Amazon’s five European websites.

Fulfilment by Amazon is helping Artisans’ to scale their business and drive sales.

Amazon today announced that since the launch in September 2016, more than 5,000 artisans from the UK, Germany, France, Italy, Spain and across Europe are now selling on Handmade at Amazon and can be discovered by Amazon’s tens of millions of customers.

Handmade at Amazon

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Handmade at Amazon features products across 10 categories including Jewellery, Home Decor, Artwork, Kitchen and Dining, and Furniture, with more than a third of items available for personalisation. Customers across Europe can explore the world by discovering handmade products by Artisans in more than 50 countries. Since the launch, Artisans from all over the world have added hundreds of thousands of handcrafted products which are now available to Amazon’s customers across Amazon’s five European websites on the UK Handmade Store, Germany Handmade Store, France Handmade Store, Italy Handmade Store and Spain Handmade Store, all with the familiar Amazon shopping experience that customers know and trust.

“Handmade at Amazon provides Artisans with an unique opportunity to quickly and effectively grow their business, providing more time to spend in their workshop on what matters - crafting unique items for customers,” said Francois Saugier, VP, Amazon Seller Services, Europe.

In order to help scale their business, many Artisans are already using the Fulfillment by Amazon (FBA) service, whereby Amazon stores, picks, packs and delivers items to customers on their behalf. Artisans who have enrolled in the FBA programme have seen an increase in sales opportunities by an average of five times higher that of Artisans who handle their own shipping.

Handmade at Amazon provides a tailored feature set that help Artisans grow their business. This includes offering Artisans:

• World class support: Artisans benefit from a world class Amazon seller support to help them set up shop and manage the business on Amazon.

• Be discovered by customers: Every Artisan creates an Artisan profile page with a unique URL to share their story with imagery and room to describe how they make their items.

• Spend time on what matters: Professional tools and reports make it easy for Artisans to manage their business on Amazon, and get back to their craft.

• Custom orders are quick and easy: Amazon Handmade has built tools to allow Artisans to specify what can be customised directly on the detail page and customers can specify the options they want, including personalisation such as names and dates during the ordering process.

To find out more about Artisans on Handmade at Amazon click here.

About Amazon: Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.