Warsaw - March 2nd 2021 – Starting today, customers across Poland can visit Amazon.pl to shop from over 100m products, with the benefit of everyday low prices and fast, reliable delivery. Customers can also enjoy free shipping on eligible orders above PLN 100 that are sold and shipped by Amazon. Amazon.pl features a vast selection of best-selling products across more than 30 categories, such as Books, Consumer Electronics, Sports and Outdoor, Tools and Home Improvement, Toys and Baby, including products from thousands of European and local Polish businesses.

“We are thrilled to launch Amazon.pl and to be able to offer Polish customers a selection of more than 100 million products, including tens of thousands of products from local Polish businesses,” said Alex Ootes, Vice President, European Expansion for Amazon. “Today is only the start of Amazon.pl. We will continue to work hard to earn the trust of Polish customers by growing our product range, ensuring low prices, and providing a convenient and trusted shopping experience.”


Polish customers can shop from anywhere, any time with no-hassle returns and Polish customer service through the Amazon Shopping app and desktop and mobile browsers. Customers can easily browse the growing selection, read customer reviews, view personalized recommendations, create wish lists and track their orders. Customers can pay with Amex, Visa, Mastercard, Przelewy24 and BLIK.

Amazon is offering a wide variety of products from local Polish brands, as well as big brand favorites. Customers can find great prices on products offered by Polish brands like Zelmer, Gerlach, Trefl, Bambino, Krosno, as well as international brands like ASUS, Mattel, Hasbro, LEGO and Bosch.

Amazon Devices available in Poland

Starting today, the International Version of Echo and Echo Dot will be available to ship to customers from Amazon.pl. Echo and Echo Dot are voice-controlled speakers that are powered by Alexa and designed entirely around your voice. Customers in Poland can communicate with Alexa in US-English now with access to Spotify, local news with RMF FM News, local radio through TuneIn and improved local knowledge as well as other popular Alexa features including timers, alarms, weather, smart home, Alexa-to-Alexa calling, and more. Echo International Version will be available for an introductory price of PLN 349.99 and Echo Dot International Version will be available for an introductory price of PLN 199.99 and are available in Charcoal. Learn more at amazon.pl/echo and amazon.pl/echodot.


Also available starting today on Amazon.pl is Kindle Paperwhite. Kindle Paperwhite is waterproof and has a glare-free display that reads like real paper even in bright sunlight. With an adjustable light, you can read indoors and outdoors, day and night. All Kindle e-readers are lightweight, portable, have battery life that lasts weeks not hours and hold thousands of books. Kindle Paperwhite will start at PLN 649.99.

Amazon in Poland

Amazon has been operating in Poland since 2014 and the U.S. Chamber of Commerce recently announced that Amazon is the country’s largest U.S. employer and the third-largest American investor. Amazon has created over 18,000 permanent jobs in nine modern fulfilment centres in Sady (near Poznan), Sosnowiec, Kolbaskowo (near Szczecin), two facilities in Bielany Wroclawskie, Pawlikowice (near Lodz), Lodz, Okmiany (near Boleslawiec) and Gliwice, alongside an Amazon Web Services office in Warsaw and a Development Centre in Gdansk, that delivers innovative solutions powering Amazon products and services around the world, including making Alexa speak. The tenth Fulfilment Centre in Swiebodzin will be opened in 2021, adding more than 1,000 new jobs to Amazon’s existing network in Poland. Since the start of the pandemic, right across the Amazon business, the company has ensured that the safety of employees is a top priority, investing over $11.5 billion in 2020 on on COVID-related initiatives. This includes an investment of over $1.2 billion on measures like temperature checks, masks, gloves, enhanced cleaning and sanitation, testing and more. In Poland alone, Amazon has provided its employees with more than 19.5 million pairs of gloves, more than 7.2 million units of facemasks, 37.1 million units of disinfectant wipes and 141.3 million units of hand disinfectant as well as making over 150 significant process changes at sites to keep people safe.

Amazon.pl offers growth opportunities for Polish businesses – big and small

With the launch of Amazon.pl, it will be easier for Polish businesses to sell their products on Amazon, reach more customers and expand. Amazon has invested billions of dollars in infrastructure and technical services that help small and medium-sized businesses reach new customers across Poland and around the world, including simple listing tools that support all eight European Amazon stores, enabling easy expansion within Europe, as well as 24/7 online Selling Partner support, open and transparent selling conditions and pricing, and reports and analytics tools to help them grow. As a result of this investment there are now 1.7 million small and medium-sized businesses around the world selling in Amazon’s stores, with more than 200,000 entrepreneurs worldwide who surpassed $100,000 in sales on Amazon in 2019.


“Today, thousands of European and local selling partners are offering their products on Amazon.pl and on our other Amazon stores across Europe, as well as in the US. We are excited for our international customers to experience and enjoy this Polish selection and help grow these businesses with every purchase they make”, says Alex Ootes. “With FBA, our Polish selling partners can simply list their products once and they can then be sold across all of our eight European stores. Small and medium sized companies selling in Amazon stores have created an estimate 1.6 million jobs worldwide and we hope to see Polish companies prosper in the same way. It is for this reason that we are launching with a specific promotion for our selling partners, reducing referral fees for 12 months.”

Paweł Szymański, CEO of Krosno Glass S.A, a Polish glass business says, “Amazon enabled us to virtually enter Europe very quickly, which allowed us to achieve a sales scale that would have been difficult to achieve otherwise. We were able to nearly triple our sales in 2020, despite the pandemic, just by working with Amazon. Amazon is the largest e-commerce channel we use. It is also a marketplace that allows us to use logistics very efficiently and deliver products to customers quickly. As for the Amazon tools we use, there are several. First of all, it is a convenient and efficient logistics tool called FBA (Fulfilment by Amazon), but also automatic invoicing, Amazon Brand Registry and tools that allow us to promote our products."

Marek Bal, the owner of Kratki.pl, a Polish company producing high-quality fireplaces, bio-fireplaces and garden heaters, said: “In just a few years, from a small company employing a dozen or so people, we have become the leader in the fireplace market in Poland, as well as a significant manufacturer across Europe. Starting a cooperation with Amazon was a bull's-eye. In addition to the very positive impact it has had on the company's income, I also appreciate that, just like us, Amazon is constantly changing and adapting to the needs of customers. I am convinced that thanks to fruitful cooperation, we will be able to constantly increase sales and create a warm atmosphere for customers worldwide. I definitely recommend using Amazon to Polish entrepreneurs.”

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.