Amazon's Black Friday Week and Cyber Monday run from 19 to 30 November this year, one of the biggest shopping moments of the holiday season. Customers across Europe can shop more than a million deals across home and kitchen, beauty, tech and electronics, fashion, and toys, with savings on big brands, plus products from small and medium-sized businesses.
The events run across Amazon's European stores - Germany, the UK, France, Italy, Spain, the Netherlands, Belgium, Sweden, Poland, and Ireland, as well as Austria, Luxembourg, and Portugal - giving millions of customers access to the same great prices and selection.
Prime members get exclusive access to Mega Prime Deals, with new deals dropping twice a day. Fast, free delivery helps too, with Same-Day Delivery now available in over 135 locations across Europe.
Find the perfect gift in the holiday shop
Whether customers are still searching for inspiration or already know exactly what they want, Amazon's Holiday Shop makes it easy. With curated gift guides organised by recipient, price point, and interest, finding the perfect gift is simpler than ever- everything in one place, so customers can spend less time searching and more time celebrating.
Prepare to shop Black Friday Week
Amazon offers tools to help shoppers plan and shop with confidence, surfacing relevant deals, showing price history, and doing the deal hunting so they don't have to.
- Check price history: Tap "Price History" on any product page to see up to 365 days of pricing insights.
- Use Amazon's AI shopping tools to find products from a photo, and to compare options, track prices, and shop by voice.
- Build and manage your Lists: From holiday gifts to hosting décor, add items to your Lists in the Amazon Shopping app by tapping to heart products as you browse, or upload inspiration images to find and save similar products.
- Set up Deal Alerts: Set deal alerts on your Lists, or tap the deal widget on your Lists page to surface active deals on items you've saved.
Made better with Prime
Prime bundles savings, convenience, and entertainment into one membership. Across Europe that includes fast, free delivery; exclusive deals; Prime Video; Amazon Music; a selection of eBooks and audiobooks; free games with Amazon Luna; and Alexa+, where available. With Add to Delivery, members can add eligible items to an upcoming order in just a few clicks.
Not a member yet? Customers can sign up or start a free trial for exclusive savings and fast, free delivery.
