Luxembourg – March 3, 2021 – Amazon today announces the launch of the Amazon Launchpad Innovation Awards, a free competition designed to support emerging, innovative European startups by giving them chance to win a ‘Startup of the year’ prize of €100,000.

Entries are open until March 28th to European startups selling physical products to consumers. A judging panel will select the top five most innovative startups across Europe from a shortlist of 15 finalists. The five finalists will each win a €10,000 grant, free access to Amazon Launchpad for one year, marketing placements, and the ‘Startup of the Year’ will receive an additional €90,000 grant.

“Innovation is part of our culture. We continue to invent on behalf of customers, but we’re also the destination for innovative new products from small businesses,” said Xavier Flamand, Director EU Seller Services. “Since its launch, Amazon Launchpad has supported over 2,000 startups in Europe. These awards demonstrate both our commitment to supporting emerging brands and how we love to delight our customers with new and innovative products.”

Startups applying for the award must be brand owners, registered in the European Union (the UK and Switzerland included), have less than 50 employees and have been operating for less than 10 years with an annual turnover lower than €10 million in the EU / £6.5 million in the UK.

The judging panel will select products by their aesthetic, design, uniqueness and differentiation, but also social, ecological and economical sustainability aspects will be considered as judging criteria, and it is made up of five industry experts, both within and outside of Amazon, including: Andy Fishburn, Managing Director Virgin Start-up; Greg Williams, Editor-in-chief of Wired UK; Jamie Siminoff, CEO of Ring; Aditi Singh, General Manager of Amazon Launchpad Europe; and Ryan Frank, Head of Marketplace of Amazon in Spain.

To learn more about the Amazon Launchpad Innovation Awards, visit
UK: www.amazon.co.uk/launchpad/innovationawards
Germany: www.amazon.de/launchpad/innovationawards
France: www.amazon.fr/launchpad/innovationawards
Italy: www.amazon.it/launchpad/innovationawards
Spain: www.amazon.es/launchpad/innovationawards
Netherlands: www.amazon.nl/launchpad/innovationawards

Amazon Launchpad
Amazon Launchpad was introduced in 2015 and is now available across Europe in France, Germany, UK, Italy, Spain and The Netherlands as well as in the U.S., Canada, Mexico, India and Australia. Amazon Launchpad has supported the launch of over 2,000 startups in Europe and there are now around:

  • 13,000 products on Amazon.co.uk
  • 12,000 products on Amazon.de
  • 13,000 products on Amazon.fr
  • 12,000 products on Amazon.it
  • 11,000 products on Amazon.es
  • 4,000 products on Amazon.nl

in over 30 categories, such as furniture, electronics, fashion or beauty. During those years, Amazon Launchpad has worked with over 200 leading venture capital firms, start-up accelerators and crowd-funding platforms to help startups launch products.

To learn more about the Amazon Launchpad program, visit
UK: https://services.amazon.co.uk/services/launchpad.html
Germany: https://services.amazon.de/programme/launchpad.html
France: https://services.amazon.fr/services/launchpad.html
Italy: https://services.amazon.it/servizi/launchpad.html
Spain: https://services.amazon.es/servicios/launchpad.html
Netherlands: https://services.amazon.nl/diensten/launchpad.html

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.