More likely than not, your recent purchase in Amazon’s store was from one of our nearly 2 million selling partners – the vast majority of which are small and medium-sized businesses. Amazon’s mission of helping customers find the best prices and widest selection on hundreds of millions of items every day is only possible through the success of our selling partners and our helping them provide a trustworthy shopping experience.
We continue to invest in powerful tools, services, and support that enable our community of selling partners to build successful businesses by selling in our store. We are constantly talking to sellers to help us innovate on their behalf and continue to improve the selling experience in Amazon’s store. This includes helping our selling partners adhere to our policies and ensure a great customer experience. This is an area we have continued to invest in and improve upon for many years with improved clarity of our communications, faster response times, clearer indication of policy violations, and more.
In August, we rolled out the latest innovation in helping sellers adhere to our policies and maintain great account health – the new and improved Account Health Rating – to sellers in our U.S. and Canada stores. Today, we are excited to announce that, starting in February, we are expanding the program to our selling partners in our France, Germany, Italy, Spain, Netherlands, Poland, Sweden, Belgium, UK, and Türkiye stores. Account Health Rating is an easy-to-understand metric will give sellers an overall state of their account health, including if this numerical value makes their account “Healthy”, “At-Risk”, or “Unhealthy”.
The new Account Health Rating responds to a few key pieces of feedback that we’ve received from sellers. First, rather than a list of policy violations that could lead to suspension of their account, sellers have asked to understand exactly where they stand overall – the new Account Health Rating is that holistic metric and will be the determining factor for account suspension based on accumulated policy violations. Second, if there are any outstanding policy violations negatively impacting the Account Heath Rating, a seller will be able to see the level of severity for each violation – ensuring that they are prioritizing the most important issues first. Third, sellers have asked for more help in adhering to our policies – so when a seller’s account is at-risk, our dedicated Account Health Specialists will proactively call, email, and send notifications to the seller to discuss and support the seller in getting their account back on track.
We’re excited to enable sellers to better understand exactly where their account health stands, better prioritize potential issues, and ensure that their account status remains healthy so sellers can focus their energy on selling amazing products and growing their businesses. This is one of many new offerings we are rolling out to improve the overall experience of sellers.