Barcelona, 12 July 2019 – The Italian Pavilion at the Fira de Barcelona became a "huge Amazon box" last night, welcoming the first Prime Day Live concert from Amazon Music in Spain. Spanish groups Estopa and Taburete kick-started the Prime Day celebration in front of hundreds of the company's Prime customers. While on 10 July, lucky Amazon customers enjoyed performances from Taylor Swift, Dua Lipa, Becky G and SZA at the Prime Day Concert in New York and did the same in London for Rita Ora's live performance, yesterday was Spain's turn. The Muñoz brothers of Estopa, who are currently celebrating the 20th anniversary of their first album and who will also release a new album called 'Fuego' on 18 October, brought a devoted crowd to its feet with the duo's best songs. Meanwhile, Taburete, the Madrid-based band led by Willy Bárcenas and Antón Carreño, opened the proceedings with songs from their third album, 'Madame Ayahuasca', along with hits from previous records.

For the very first time, Spain has joined the growing number of Prime Day festivals being held by Amazon all over the world. After the kick-off in New York, Barcelona, Munich, Paris, Milan and London all joined the celebrations of the longest Prime Day ever. The first Prime Day Live concert in Spain was completely free and exclusive to Prime customers, who applied for tickets via the website. The lucky Prime customers who got two tickets to the concert also enjoyed plenty of surprises and gifts from Tanqueray, Durex, Pepsico, RedBull, Grefusa, Estrella Damm and Bimbo.

Enjoy the NYC concert on Prime Video and ask Alexa for your favourite songs
The Prime Day concert in New York, with performances from Taylor Swift, Dua Lipa, Becky G and SZA, has been available to view on demand since yesterday on Prime Video in more than 200 countries and territories. For further information, please visit You can also ask Alexa to play the concert's playlist, songs by Estopa—including its latest single 'Fuego'—and other songs from Taburete. With Amazon Music, Prime customers have access to a selection of more than 2 million songs and more than a thousand playlists and stations that come as part of their regular Prime subscription. With the premium subscription, known as Amazon Music Unlimited, users have access to more than 50 million songs and thousands of playlists and stations. Prime customers who have not yet tried out Amazon Music Unlimited can enjoy four months of premium streaming for just €0.99 with unlimited access to more than 50 million songs, ad-free.

The festival continues
Prime Day will be held on 15 and 16 July with two days of non-stop offers, and from 1 July, Prime customers can enjoy exclusive offers and discounts in the days running up to the event. Prime Day will feature more than a million offers worldwide on TVs, smart home devices, kitchen items, food, toys, fashion, furniture, electrical appliances, everyday items and school supplies. Not a Prime customer yet? Anyone can join Prime and new customers can begin a free 30-day trial at so they can be part of Prime Day.