Customers can start shopping on today with low prices on 100 million items across more than 30 categories, including Books, Music, Games, Fashion, Consumer Electronics, Home & Kitchen, Sports or Health & Beauty.

For only €2,99 per month, Prime members on enjoy free and fast shipping on millions of products, access to a large selection of popular movies and TV shows on Prime Video, free games and in-game loot with Twitch Prime as well as unlimited storage on Amazon Photos.

LUXEMBOURG, March 10, 2020 – From today, customers can visit, shop from more than 100 million of products across more than 30 categories and take advantage of low prices and fast delivery. features a wide selection, including Consumer Electronics, PC, Sports & Outdoors, Tools, Toys, Home & Kitchen, Home Improvement, Beauty, Fashion, Shoes, Kindle E-readers, Ring Video Doorbells as well as Fire TV Stick devices. Customers can enjoy free delivery on eligible orders above €20 that are sold and fulfilled by Amazon.

“With, we want to provide what our Dutch customers have been asking us for: the ability to shop on a single Dutch Amazon store, with access to local and international selection from Amazon and trusted sellers, paired with fast and reliable delivery. It is our mission to offer our Dutch customers a vast selection, low prices and a convenient experience and we are committed to working hard every day to meet their high expectations,“ said Alex Ootes, Vice President EU Expansion at Amazon.

More ways to shop millions of products with the convenience Amazon customers have come to love

Customers can now shop anywhere, anytime, on desktop and mobile browsers, as well as the Amazon Shopping app. The selection on includes products offered by Dutch brands like Philips, Rituals, Friesland Campina, Hunkemöller or Scotch & Soda as well as international brands like Samsung, Bose, Mattel, Hasbro, Lego, Bosch. All customers shopping on enjoy free next-day delivery for millions of items on eligible orders over €20. Customers can easily browse the growing selection, read customer reviews, view personalized recommendations, create wish lists and track their orders.

“Today is only the start of As we are focused on the long-term, we will strive to offer an ever-improving customer experience that we hope customers will love”, said Roeland Donker, Country Manager of “We will continue to work hard to earn the trust of Dutch customers by growing our product range, ensuring low prices, and providing a convenient and trusted shopping experience.”

Get the best of Amazon with Prime membership

Prime is a membership program, offering an unparalleled combination of the best in shopping and entertainment from Amazon. More than 150 million Prime members around the world enjoy the benefits of Prime. Benefits for Prime members in the Netherlands include: next day delivery on millions of items with no minimum spend for eligible items on, access to Prime Video, free games, in-game loot and more with Twitch Prime, as well as unlimited storage of photos on Amazon Photos.

Prime Video offers a large selection of popular movies and TV shows, including Amazon Original TV series, such as The Grand Tour, Tom Clancy’s Jack Ryan and the Emmy Award-winning The Marvelous Mrs. Maisel and Fleabag. Prime Video further offers the newest movie releases in the Netherlands, including Hustlers, Joker and Bohemian Rhapsody and many more from the top US and European studios Warner Brothers, NBCU, eOne and Searchers. Plus a great selection of local titles for customers to enjoy, including Jiskefet and Bon Bini Holland 2. Also available are classic TV box sets such as The Office and The Big Bang Theory, and popular movie franchises, like Harry Potter and The Dark Knight. Available to stream or download and watch anytime, anywhere with the Prime Video app on TVs, mobile devices, Fire TV Stick, games consoles, or online.

“We are really pleased that today we are launching our new Prime program on The new program includes even faster delivery for all Prime eligible products, a great new selection of local and international movies and TV shows, as well as access to Twitch Prime and Amazon Photos,” says Jamil Ghani, Vice President of Prime. “With the combination of fast and free delivery, paired with our digital entertainment benefits, we hope our customers in the Netherlands see the value of Prime and join the more than 150 million Prime members worldwide.

Customers can try Prime by signing up for a 30-day free trial, and then join Prime for only €2,99 a month. Additional information about Prime can be found at offers growth opportunities for Dutch businesses – big and small

With the launch of, it will be easier for Dutch businesses to sell their products on Amazon, reach more customers and expand. Amazon offers selling partners access to easy listing tools, payment processing and credit card fraud protection, promotional features to help them get discovered by customers and reports and analytics to improve selling. Amazon stores connect customers to find millions of unique products and helps selling partners – many of whom are small and medium-sized businesses – reach more than 300 million active customers worldwide. In 2019 nearly 225.000 of small and medium-sized businesses surpassed $100.000 in sales in Amazon’s stores worldwide. Dutch companies interested in selling on can find more information on

“Today, thousands of local selling partners are offering their products on and on our other Amazon stores across the EU as well as in the US. We hope that international customers will come to enjoy this Dutch selection and help grow these businesses with every purchase they make”, says Roeland Donker. “Small and medium sized companies selling in Amazon stores created an estimate 1.6 million jobs worldwide and we hope to see Dutch companies prosper in the same way.”

Here is what Amazon’s selling partners Innr Lighting and Boska say about selling on Amazon:

“Rob and I co-founded our company for affordable, easy to use smart-lighting products in Hilversum 2012 and started selling on four years ago. What was meant to be an experimental move, quickly became our most important online sales channel. Customers can find our products ranking high in the light categories on Today, our partnership with Amazon has extended to selling across the EU, with the help of the pan-European “Fulfillment by Amazon” program. At the end of last year, we took the next big step and started exporting smart Innr light bulbs to the US. While we appreciate the access to millions of international customers, Amazon also provides something else: Quick and insightful feedback from our customers, which we use to constantly improve our products as well as the way we present them. This helps us to improve and innovate very quickly and also creates learnings for our overall sales partnerships.” Jeroen Dalderop, Co-founder & CEO of Innr Lighting.

“Boska Food Tools has over 120 years of experience in making tools for cutting and serving cheese and we are proud of the success that our family business is generating through our high quality and timeless design products. We started selling on about three years ago and are now ranked #1 in cheese knifes and our Boska Monaco Cheese Slicer has an incredible 4.5 star rating from our customers in the US. In 2019 we expanded our business to and are looking forward to offering our continuously expanding product range to customers in the Netherlands on” Martijn Bos, CEO of Boska Food Tools for Life.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit and follow @AmazonNews.

Every Day Made Better with Prime

Prime was designed to make your life better every single day. Over 150 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. Prime members in the Netherlands can enjoy unlimited access to award-winning movies and TV shows with Prime Video on Prime; free games and in-game loot with Twitch Prime and more. Prime was built on the foundation of unlimited fast, free shipping. Amazon Prime membership is available for €2,99 per month and customers cans sign up for a free 30-day trial at