Amsterdam, January 15, 2020 – Today Amazon announced that it plans to expand by making physical product categories available to Dutch customers later this year. Amazon also announced that selling partners in the Netherlands and around the world can now register their accounts on in preparation for the launch.

“We are really excited to be launching a more comprehensive shopping experience on”, said Alex Ootes, Vice President EU Expansion at Amazon. “Selection, value and convenience are the key drivers of our retail experience for Amazon customers and Dutch businesses play a critical role in delivering that. We are pleased to bring the opportunity for Dutch businesses, small and large, to sign up to sell on and reach a bigger audience, both at home and abroad, increasing the selection available for our Dutch customers.”

More than half of all items purchased on Amazon globally are sold by selling partners around the world. Across Europe, small and medium-sized companies exported over €6.9 billion worth of goods in 2018 by working with Amazon. Amazon invests billions of Euros each year on infrastructure, tools, and services that enable small and medium-sized businesses to reach new customers and successfully sell their products online. For more information on Amazon Marketplace please visit:

Another step for Amazon in the Netherlands

“We are thrilled to take the next step to grow our business in the Netherlands. Today we are announcing that we will expand later this year, offering our Dutch customers a larger and wider selection of products”, said Roeland Donker, Country Manager Benelux. “We are just getting started, but we are optimistic that by focusing on the things we believe customers will value most – low prices, vast selection and fast delivery – we will earn the trust of customers in the Netherlands over time.”

Amazon has been serving customers in the Netherlands for years. Amazon’s presence in the country goes back to 2013 when Amazon Web Services (AWS) opened its first Development Center in The Hague, followed by an AWS office in 2015. In November 2014, Amazon launched an ebook shop on Since 2016, many Dutch-speaking customers have been shopping for physical products on the Dutch language experience on In 2017, Amazon launched the Prime membership program in the Netherlands. Since then, customers have been able to sign up for Amazon Prime and enjoy fast and free delivery for millions of products, unlimited streaming of Prime Video, access to free games and loot with Twitch Prime and unlimited storage with Amazon Photos. In 2018, Amazon opened a new office in Amsterdam. Since then Dutch-speaking Prime members have also enjoyed thousands of great deals during Prime Day on In 2018 Amazon also offered the iDeal payment method for the first time.

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