Amazon Launchpad makes it easy for startups to launch great ideas and market and distribute their products to millions of Amazon customers worldwide. Benefits include a streamlined on-boarding experience, custom product pages, a comprehensive marketing package and access to Amazon’s global fulfillment network.

Luxembourg, 1 October today opens Amazon Launchpad, a program that makes it easy for Dutch startups to launch, market, and distribute their products to millions of customers on and across the globe. Amazon customers can benefit from a unique and innovative product selection. The new Launchpad showcase features thousands of items across six categories: Health and Beauty, Electronics, Home, Baby, Toys and Groceries.

Dutch start-ups will benefit from dedicated assistance during the on-boarding experience, customized product detail pages, specific marketing tools, as well as Amazon’s global fulfillment network and customer service. Products are also eligible for Amazon Prime and available to over 150 million global Prime members. With Amazon Launchpad, startups can overcome many of the challenges associated with launching new products, by using Amazon’s retail expertise and infrastructure to create awareness and drive sales.

“Bringing new products to customers successfully can be just as challenging as building them,” said Francois Saugier, VP of EU Seller Services at Amazon. “Amazon Launchpad is designed to empower inventors. We support them with fulfillment solutions, customer service, dedicated merchandising, and more, allowing them to focus their efforts on what they do best, which is building cool products that will improve customer's lives. In addition, it gives customers access to a dedicated storefront featuring a variety of cutting-edge items from today’s emerging Dutch inventors.”

“At Amazon, innovation is part of our culture. We get our energy from inventing on behalf of customers, and are inspired by small businesses and entrepreneurs doing the same. As the pace of innovation continues to increase within the startup community, Amazon Launchpad enables Dutch startups to be recognized in the Netherlands as fast as possible and helps their unique products to be discovered by millions of Amazon customers worldwide”, said Roeland Donker, Country Manager Benelux.

Working closely with the Dutch startup scene

For launch on, Amazon Launchpad is working with leading crowd-funding sites, incubators, accelerators and venture capital firms to bring great products from startups to local Dutch customers. Amazon Launchpad offers startups an array of services that help accelerate their businesses including:

  • Brand Development: Custom product pages help bring products to life through photos and videos. Founders can tell their story and connect with customers in a more personal way, with for example a Q&A about the startup.
  • Customer Reach: Amazon’s most powerful marketing tools, including merchandised placements and personalized recommendations, give products from startups added visibility.
  • World-class Fulfillment and Customer Service: Startups enjoy access to Amazon’s global fulfillment network, fast and free shipping with Amazon Prime, and customer service.
  • Global Expansion: Amazon Launchpad can help startups expand globally with cost-effective supply chain solutions and marketing programs in Amazon stores around the world.

Some of the Dutch startups joining Amazon Launchpad are:

  • Knops (ear protection that filters out different kinds of noise and is suitable for work as well as for music concerts or travelling)
  • Propeaq (active blue light glasses that help to adjust to new sleep rhythms while traveling and gives new energy to sports enthusiasts)
  • LoafNest (helps you bake your own tasteful artisan bread through a no-knead, no-mess, no-cleanup method)

Discover Amazon Launchpad Deals during the upcoming Prime Day

For the first Amazon Prime Day that Dutch customers can experience on on October 13th and 14th 2020, Amazon Launchpad startups will provide many exciting product deals. Startups are going to offer up to 30% discount, providing a great opportunity to try out some of the new product innovations. Customers can look forward to discounts from best-selling Amazon Launchpad startups across Europe, including 1001 Remedies (a sustainable, clean, luxury beauty brand), Soundboks (the world’s loudest portable speaker) and Larq (a self-cleaning water bottle).

Amazon Selling Partners from the Netherlands are thriving across the EU

In the past year, Amazon has invested more than 18 billion Euros on tools, services and infrastructure to help Selling Partners to succeed. Thousands of Netherlands-based businesses are selling on Amazon stores across the EU through our Pan-EU Fulfillment by Amazon program and many of them are thriving: Over 500 Dutch small and medium sized businesses selling in Amazon’s Stores surpassed €100,000 in sales and nearly 200 surpassed €500,000 in sales in 2019. Fulfillment by Amazon (FBA) is not limited to the entrepreneur’s country of origin, but helps companies to move their business abroad easily.

About Amazon Launchpad

Amazon Launchpad was introduced in 2015 and is now available in the U.S. India, Australia and in Europe (France, Germany, Italy, Spain, UK and the Netherlands). Amazon Launchpad has launched more than 6,000 start-ups globally (more than 1,300 in Europe). In 2019, more than 250 start-ups surpassed $1 million in annual sales. Amazon Launchpad has worked with over 200 leading venture capital firms, start-up accelerators and crowd-funding platforms to help start-ups launch products.

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To learn more about the Amazon Launchpad program, visit

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

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