Milan, September 11th, 2019 - Today is launching Prime Now in Turin. After Milan and Rome, the capital of the Piedmont region becomes the third Italian city where Prime members in select zip codes can buy more than 7,000 products from Pam Panorama and enjoy deliveries to their doorstep in a two-hour window of their choice.

Prime members located in the Turin municipality and six additional municipalities surrounding the city (Rivoli, Collegno, Moncalieri, Nichelino, Orbassano, Beinasco) will be able to choose from a large variety of fresh products, fruit and vegetables, including typical products from the territory like rolled tomino from Rivarolo, Val Varaita gnocco and Barbera Tenuta Clavesana wine, and also frozen foods, pasta, coffee, diapers and baby products, personal care products and parapharmacy items: these are now all available for purchase through the Prime Now app or the site and are delivered directly to members’ homes. With just a few simple clicks, Amazon Prime members can enjoy the benefits of ultra-fast delivery.

The service is available from 10:00 am to midnight, seven days a week in the select zip codes. As a launch promotion until Jan.’20, with a minimum order value of €25, all the deliveries in a chosen two-hour window are free. Prime Now customers will also receive a €10 discount on their first order above €50. At the end of the promotion, the minimum order value will become €15, and deliveries in a two-hour window above €50 will remain free while there will be a €3.49 shipping fee for orders between €15 and €50.

“We’re proud to make Prime Now available also to Prime members in Turin, starting today. Thanks to our agreement with Pam Panorama, Prime members in Turin will have the opportunity to choose from more than 7,000 daily essentials, including fresh foods, fruits and vegetables, which will be delivered directly to their doorsteps in one hour or in a two-hour window of their choice” said Nikolay Yanev, Head of Prime Now Marketplace, “Turin is the third city where Prime Now was made available, after Milan and Rome, the most recent addition. Thanks to this expansion of Prime Now, from now on also Prime members in Turin can take advantage of our ultra-fast delivery service, in addition to the many shopping and entertainment benefits they can already enjoy thanks to their Prime membership.”

"We are happy to strengthen and consolidate the collaboration with Amazon Prime Now in another important city like Turin" stated Gianpietro Corbari, CEO of Pam Panorama. "We strongly believe in the union between tradition and innovation and this partnership confirms the vision directed to the future of our brand, always attentive to offer quality products, services and solutions aimed at improving quality of customers’ lives and always in step with the times".

By downloading the Prime Now app - which is available for Apple (iOS) and Android devices - on your smartphone or tablet, or by visiting the site, you can verify whether Prime Now deliveries are available in your area or to your requested delivery address simply by entering your zip code. In addition, you can also choose to be notified when the service will be available in your area.

Prime is a membership program offering an unparalleled combination of the best of shopping and entertainment benefits, such as free one-day delivery on millions of items, access to exclusive and award-winning Amazon Original series and other popular movies and TV shows with Prime Video, unlimited reading from a rotating selection of books and comics with Prime Reading, video game benefits with Twitch Prime, exclusive Prime member deals such as the ones offered on Amazon Prime Day, and more. Amazon Prime membership is available at a cost of €36 a year (or €3.99 a month) and includes a 30-day free trial period for new members. Customers can learn more and sign up at the following link:

Every Day Made Better with Prime

Prime was designed to make your life better every single day. Over 100 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment on Prime Day. In Italy that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, Prime Reading, Amazon Photos, Twitch Prime, early access to select Lightning Deals and more. Prime was built on the foundation of unlimited fast, free shipping and members receive Prime FREE One-Day Shipping on 2 million items, Prime FREE Same-Day Delivery in Rome and Milan, two-hour delivery with Prime Now in Rome and Milan and unlimited Free Two or Three Day Shipping on millions of items. Amazon Prime is €36 a year or €3,99 per month. Start a free trial of Amazon Prime at