October 9, 2018 - Today we are pleased to announce the opening of a new office in Tel Aviv’s Sarona Towers to support our growing customer base in Israel. The office houses teams working across Alexa Shopping, AWS, Prime Air, and Annapurna Labs and is also the location of the brand-new Floor28, a purpose-built space dedicated to hosting industry events, workshops and the AWS Builders Space.

Floor28 and the AWS Builders Space
Floor28 is open to all organizations, ranging from startups to enterprises and government bodies, to allow them to gain the advice and expertise needed to easily build and expand their organizations using AWS cloud services. Floor28 also houses the AWS Builders Space which is specifically designed to provide early stage startups and entrepreneurs with technology resources, guidance, and mentoring from AWS Solution Architects and Account Management teams via a 10-week residency program. The AWS Builders Space has a special co-working space on Floor28 and is designed to help early stage startups to accelerate the process of building a minimum viable product that is ready to scale, as well as enabling venture-backed companies to achieve their next technological milestone or launch a new product. You can find more info on Floor28 and upcoming events here: floor28.co.il

Our continued investment in Israel
The new office and Floor28 launch adds to our continued investment in Israel. Since we opened our first Israeli office in 2014, to support the rapidly growing AWS cloud computing business, we have continued to grow in Israel and today we count some of the country’s most successful companies as customers including Amdocs, AppsFlyer, Fiverr, Gett, Innovid, ironSource, Kaltura, MobileODT, Moovit, Netafim, Shufersal, SimilarWeb, and Wix. In 2014 Amazon also established a presence in Israel with a research and development (R&D) centre and the following year AWS expanded its footprint in the country with the acquisition of Annapurna Labs. Israel’s focus on research and development has enabled Amazon to innovate throughout the company's products and services, including Prime Air, Alexa Shopping, and Amazon devices, as well as developing advanced networking, security, and storage technologies for AWS.

A bright future in Israel
"Since those early days we have continued to focus on how we can help Israeli businesses grow and prosper. Our new office is a natural next step along this path. We created Floor28 based on feedback we received from our Israeli customers. They asked us for more opportunities to work with technical experts at Amazon and AWS in order to help their organisations innovate and move to the cloud. As a customer obsessed company that works to delight our customers, launching the AWS Builders Space helps us answer our customers’ request, further assisting Israeli organisations in their path to success. If you find yourself in Tel Aviv, please drop by Floor 28, we would love to show you around or help support you in your next big project.” Harel Ifhar, Head of AWS Israel.