Amazon announces the first Fire TV Edition products for Germany and Austria in collaboration with some of the most well-known brands. These products include the world's first Fire TV Edition Smart-TV with far-field voice control, the first Fire TV Edition Smart-TV with OLED technology and the first Fire TV Edition Soundbar.

"This month we celebrate the fifth birthday of Fire TV in Germany and Austria. We are constantly developing innovative products so that our customers can easily find the content that is most important to them," says Jorrit Van der Meulen, VP Amazon Devices International. "With the launch of the first Fire TV Edition smart TV and sound bar devices in Germany and Austria, we are offering customers new ways to control their TV and discover their next favorite show. We can't wait to deliver the new devices to our customers."

Fire TV Edition devices are characterized by an integrated Fire TV experience as well as continuous improvements - be it new Alexa skills, software functions or applications. There are already thousands of apps, Alexa Skills and channels available today that provide impressive entertainment and allow playback and control of compatible smart home devices such as networked cameras, lamps or security systems. Fire TV Edition products can also be paired with an echo device for hands-free voice control. Customers can ask Alexa to start a show, find a good movie, control playback and more.

Fire TV Edition Smart-TVs are coming to Germany and Austria

Following the success of the Fire TV Edition in the USA and Canada, Amazon announces joint plans with Grundig and MediaMarktSaturn to bring the next generation of Fire TV Edition smart TVs to Germany and Austria.

Grundig Fire TV Edition Smart TVs

Grundig presented a range of Fire TV Edition Smart TVs for Germany and Austria, including the world's first Fire TV Edition television with far-field voice control and the first Fire TV Edition Smart TV with OLED technology. These televisions combine live TV and streaming content on the home screen. If the TV is connected to an HD antenna (DVB-T2 HD), a cable (DVB-C) or a satellite service (DVB-S2) or if streaming apps such as waipu.tv, Pluto TV or Red Bull TV are used, customers can ask Alexa to search for live TV and switch the channels. To stream even more live TV content, customers can also subscribe to Prime Video channels such as Eurosport Player, MGM or Starzplay. The apps from Netflix, Prime Video, ARD, ZDF, ProSieben, DAZN and many other providers also offer a huge selection of movies and TV shows.

The Grundig OLED - Fire TV Edition Smart TVs are particularly slim TVs with a 55 or 65 inch Ultra HD display. OLED technology and Dolby Vision* create an impressive entertainment experience with deep black and rich colors. Even with fast movements, details are clearly and sharply displayed. Compatible content is displayed with an extended colour gamut thanks to HDR10, HLG and Dolby Vision support.

The Grundig OLED - Fire TV Edition Smart TVs come with a voice remote with Alexa, so customers can control their entertainment program, compatible smart home devices and TV inputs via voice. Grundig OLED - Fire TV Edition Smart TVs are also available with far-field voice control. With the Grundig OLED - Fire TV Edition Hands-Free with Alexa televisions, eight microphones, directional beam technology and Alexa enable far-field voice control of the entertainment programme in the living room.

"Our new Grundig Fire TV Edition Line-up redefines how customers think of their TV experience. Not only do they have access to all of their favorite content - whether live TV or video-on-demand - but they can also control their compatible smart home products and access thousands of apps, Alexa skills and channels. We are delighted to offer our customers the world's first Fire TV Edition TV with far-field voice control, which makes it even easier for users to control their TV and take their smart TV experience to the next level," said Mario Vogl, Northern Europe's Regional Director and Managing Director for Germany at Grundig.

Grundig will also unveil two LED TVs with integrated Fire TV experience. Grundig Vision 7 - Fire TV Edition with Ultra HD resolution is available in black, titanium or white. Customers can choose from four display sizes: 43, 49, 55 or 65 inches. The Grundig Vision 6 - Fire TV Edition with Full HD resolution is available in 32, 40 and 43 inches as well as in black or white. All models can be controlled with Alexa via the voice remote control. Further details on the Grundig Fire TV Edition Smart TVs can be found here.

Fire TV Edition Smart TVs

Amazon and IMTRON, a MediaMarktSaturn Retail Group company responsible for the private labels of MediaMarkt and Saturn, announced plans for a line-up of Fire TV Edition smart TVs. The first models of the own brand will be available in Germany and Austria next year.

"We are very pleased about the cooperation with Amazon. Our goal is to offer high-quality products with the latest functions at a fair price", explains Karsten Sommer, Managing Director IMTRON GmbH. "By integrating Fire TV into the smart televisions of our own brand, we offer MediaMarkt and Saturn customers an incredible user experience. In addition, we enable even more customers to control their smart homes via voice."

The first Fire TV Edition Soundbar

Amazon introduces a completely new product category - the Fire TV Edition Soundbar. The Fire TV Experience is integrated directly into the soundbar system. This enables a comprehensive home cinema experience with video streaming and premium sound in just one device. The Fire TV Edition Soundbar can even be integrated into a multi-room group via the Alexa app, allowing music from Amazon Music and other services to run as part of the group in the entire home.

Fire TV Edition Soundbar with Anker Innovations

The first Fire TV Edition Soundbar is from Anker Innovations and Amazon, who jointly announce the Nebula Soundbar - Fire TV Edition. This enables a cineastic smart TV experience with room-filling sound on every television set thanks to 4K Ultra HD support, uniform smart TV user interface, near-field voice control with Alexa and Dolby Vision pass through. With Alexa's included voice remote, customers can control Fire TV Experience, turn compatible TVs on and off, and control sound bar functions such as on/off, volume, and mute. Further details can be found here.

Prices and availability

The Grundig OLED - Fire TV Edition Hands-Free with Alexa television in 55 or 65 inches can be ordered in advance from 1,299.99 euros on Amazon.de. The delivery of both models starts on 21 November. Special offer to the sales start: Special offer to the sales start: Customers, who buy a Grundig OLED - Fire TV Edition hands Free with Alexa television on Amazon.de, receive a ring video Doorbell 2 without additional costs.

The Grundig OLED - Fire TV Edition television in 55 or 65 inches can be pre-ordered immediately from 1,199.99 euros on Amazon.de. Both models are delivered starting from 28 October.

The Grundig vision 7 - Fire TV edition television set in 43, 49, 55 or 65 inches can be ordered in advance immediately starting from 349,99 euro on Amazon.de. For all models the distribution takes place starting from 17 October.

The Grundig vision 6 - Fire TV edition television set in 32, 40 or 43 inches can be ordered in advance immediately starting from 239,99 euro on Amazon.de. All models are delivered starting from 1 November.

The Nebula Soundbar - Fire TV edition can be pre-ordered immediately for 209.99 euro on Amazon.de and is delivered starting from 21 October.

* Dolby vision is available on the Grundig OLED - Fire TV edition hands Free with Alexa TVs starting from launch date. On the Grundig OLED - Fire TV Edition televisions without far-field voice control, Dolby Vision is delivered promptly by software update.