Nearly three decades ago, Amazon started its journey in Germany as an online bookstore. It was 1998, prices were listed in Deutsche Mark, our team was tiny, and our selection was modest. While most of the world still associated Amazon with a river in South America, a determined group here in Germany was laying the foundation for what would become one of the most important countries in the world for Amazon.
Amazon is committed to Germany for the long-term. Our decision to invest here reflects the conviction that this country’s wide range of talent, entrepreneurial ambition, and industrial depth made it the right place to build and continue building. Nearly three decades in, that conviction has only grown stronger. Germany is an important innovation engine for Amazon in Europe and will remain so, which is why we have invested more than €100 billion since 2010 and are planning more than €16 billion in new investments in Germany for 2027.
That commitment spans the breadth of what we do here. It includes the expansion of advanced cloud and AI infrastructure, new logistics projects across the country, high-speed satellite internet through Amazon Leo, a new robotics and AI research lab in Berlin, new Prime Video productions, and continued investment in renewable energy and German communities.
Yesterday, I had the privilege of attending the Federal Government’s inaugural Invest in Germany Summit in Berlin, where I announced our investment plans for 2027. The ambition among government leaders, business executives, and entrepreneurs is clear: to build on Germany’s strengths, unlock further investment, drive innovation, and boost competitiveness.
In a fast-moving world, businesses need infrastructure they can rely on, that is secure, available, and built to help them stay ahead. Tens of thousands of German organizations, from Mittelstand companies to globally scaling enterprises such as adidas, BMW, Bundesliga, Siemens, Sixt, and Zalando, already rely on our cloud services for exactly that. Since launching the AWS Europe (Frankfurt) Region in 2014, we have invested double-digit billions of euros in cloud and AI infrastructure in Germany with €4.8 billion planned in 2027 alone. Amazon made the AWS European Sovereign Cloud generally available in the State of Brandenburg in January 2026. All customer-created content and metadata stay within the EU, operated exclusively by staff residing in the EU. It is backed by a planned investment of €7.8 billion through 2040. This is the foundation on which German businesses are building AI applications, modernizing their operations, and competing globally.
We are also doubling down on our research presence in Berlin with a new robotics and AI lab. And through Amazon Leo, our satellite internet network with 24 launches secured with European provider Arianespace, we will bring fast, reliable connectivity to communities, schools, hospitals, and businesses beyond the reach of existing networks, including in Germany.
Beyond technology, we continue to grow our physical presence. We have created over 40,000 permanent jobs. We have built more than 100 sites across all 16 federal states, with more to come. Our customers expect us to keep innovating, and that is exactly what we plan to do. Linked to already announced investments, we are creating 3,000 new logistics jobs through our fulfilment center in Zweibrücken, a new fulfilment center being built in Könnern (Saxony-Anhalt), and the modernization of existing sites across Baden-Württemberg, Hessen, Nordrhein-Westfalen, and Rheinland-Pfalz.
This allows us to serve independent sellers, which represent more than 60 percent of Amazon store sales, and are primarily small and medium-sized businesses. In Germany alone, SMEs generated over €20 billion in revenue on Amazon in 2025, and €5.9 billion of that revenue came from exports. More than 80 percent of these businesses reach customers around the world.
Amazon is investing in the country’s creative economy as well. German Prime Video production, “Maxton Hall”, became the most-watched non-American series on Prime Video globally. Amazon has produced more than 65 local titles in Germany, working with leading German production companies including UFA, Constantin Film, and Bavaria Film across filming locations from Berlin to Munich. This commitment to local storytelling is strengthening Germany’s creative industry.
Investment at this scale requires the right conditions: reliable regulatory frameworks, efficient approval processes, competitive energy policy, and a modern digital administration. We are encouraged by the direction the Federal Government is taking and see ourselves as a long-term partner with Germany.
This level of responsibility also means investing beyond the balance sheet. Amazon is Germany’s largest corporate purchaser of carbon-free energy. We have enabled carbon-free energy projects across the country with a combined capacity of more than 1.3 GW, including wind farm projects in the North and Baltic Seas. Once fully operational, these projects are expected to generate enough electricity to power the equivalent of more than 1.8 million German households annually. Our delivery partners deploy over 4,500 electric vehicles – many of them from Mercedes-Benz – investing more than €400 million in the electrification and decarbonization of our transportation network here. We see ourselves as part of the solution to Germany’s energy transition. Not just as consumers of power, but as partners who can contribute to grid modernization and the buildout of renewable capacity.
Amazon is committed to being water positive by 2030 — returning more water to communities than it uses across its direct data center operations — and is already 75 percent of the way there. As part of this commitment, the company is supporting two water projects in Frankfurt and recently announced a third water replenishment project with NABU (Nature and Biodiversity Conservation Union). Starting in fall 2026, it will return 750 million liters of water per year to the Frankfurt area, enabling additional water protection and biodiversity in the Vogelsberg region.
The truth is we don’t succeed unless the communities we operate in thrive. In Berlin, our KiezLab provides free space for 125 nonprofit organizations. Amazon’s European Disaster Relief Hub in Leipzig enables the company to deliver free relief supplies across Europe within 72 hours.
With more than €100 billion invested and more than €16 billion to come in 2027, Amazon is committed to Germany as a long-term investor, as an employer, as a partner for technology and innovation, and as an enabler of small and medium-sized businesses. We are deeply invested in Germany’s success and stand behind the Federal Government’s goal of reducing bureaucracy, strengthening competitiveness, and creating conditions for sustained growth. The solutions are already on the table. Now, we need to implement them consistently, and together.
