More than 200 primary schools in Germany participated in Amazon's "Reading is fun" project in 2015 and aimed to motivate children to read and write in a fun, playful way.

Every class in the contest submitted their best stories. Then, regional juries helped select the winning local stories with prizes of Kindles, Amazon vouchers and selected stories getting published in E-Books.

This was a great initiative and really motivated the children to write
Christian Zerr, teacher

A winning story was selected at each of the eight Amazon Fulfillment Centres and two client service centres in Germany.

All the pupils who got involved were invited to the local prize-giving ceremonies. Even where one pupil was a prizewinner, their whole class won an award.