Providing the customer service in French Sign Language (LSF) allows deaf and hard-of-hearing people to interact with Customer Service in their primary language. In France, approximately 200,000 people use LSF as their primary language, with written French often being their second language.
This new service, accessible via a computer, smartphone or tablet equipped with a camera, requires no additional software. Customers can communicate via video with professional LSF interpreters who facilitate real-time exchanges with an Amazon Customer Service agent.
“This initiative reflects our commitment to creating inclusive experiences for all our customers,” says Samira Bejnouni Terlier, Head of Customer Experience in France. “We want everyone to be able to benefit from the same level of support, regardless of how they communicate.”
Amazon plans to extend this service to cover all customer service opening hours in France (from 6 a.m. to midnight, seven days a week) and to integrate French Cued Speech (LPC) by October 2025.
Customers can access sign language support via the accessibility help page or the Contact Us section.
*Source: The French National Federation of the Deaf (FNSF), an organisation recognised by the French government, estimates that approximately 100,000 to 200,000 people use LSF in France https://www.fnsf.org/
