The Amazon Sustainability Accelerator opens for applications from Europe’s leading start-ups today. Now in its third year, this year’s Accelerator will be run in partnership with EIT Climate-KIC, Europe’s leading climate innovation agency, and innovation strategy consultants Founders Intelligence, part of Accenture. The expanded Accelerator is welcoming applications from climate-tech start-ups which are focused on building businesses in one of four categories: consumer products, circular economy, energy in buildings, and packaging – a reflection of the growing sustainable start-up ecosystem.

The Amazon Sustainability Accelerator equips entrepreneurs with the skills and opportunities to grow their business and positively impact the environment. Since launching in 2022, the Accelerator has supported more than 25 start-ups across the UK and Europe, provided over US $1 million in grants and credits, and helped those businesses increase sales by 700% and raise over €18.7 million to date.

Applications now open for the Amazon Sustainability Accelerator

This content is hosted by a third party (

To view the content, you need to consent to cookies by selecting Accept all in the popup banner. Or you can go to the site footer, select Cookie Preferences, and then select On under Functional Cookies, Performance Cookies and Advertising Cookies.

The Amazon Sustainability Accelerator is open to the following:

  • Consumer products: Early-stage start-ups developing sustainable and innovative physical consumer products that have recently launched or are on the cusp of go-to-market.
  • Circular economy: Start-ups which are building solutions that extend the lifetime of products through reverse logistics, repair capabilities accessible to end users, and more.
  • Energy in buildings: Start-ups focused on helping buildings to decarbonise through AI and cutting-edge materials.
  • Packaging: Start-ups creating innovative packaging materials, closed-loop reusable systems technology, and more. 

The deadline for applications for the first cohort focused on the circular economy, energy in buildings, and packaging is 5th April 2024 and successful applicants will be announced in the spring. The deadline for the second cohort focused on consumer products is 31st July 2024, with successful applicants announced in the autumn.

Start-ups can apply online from today in the UK, Spain, Germany, Italy, France, and the Netherlands.

Success stories from past Accelerator participants

Suri, a UK-based sustainable toothbrush company, is aiming to tackle plastic pollution, with over four billion toothbrushes thrown away each year. The start-up was still in the concept stage when joining the Amazon Sustainability Accelerator, which allowed them to “increase our gross revenue to over £10 million in the last 12 months and provided us with unparalleled access to resources and expertise,” according to Mark Rushmore, co-founder.

Gyve Safavi, Mike Peters, Mark Rushmore and Harry Brannan, co-founders at SURI

FUNQ', a manufacturer of natural superfruit syrup based in Germany and Spain, which was in the pre-production phase before its participation in the Accelerator last year, now has its syrups available in 1,600 stores in Germany and has raised over €2 million in capital. Founder Michael Schwarz said: "The Amazon Sustainability Accelerator 2023 has transformed FUNQ' and fueled our growth by bringing us together with other founders and coaches who are committed to developing more sustainable products.”

FUNQ founders
(L-R) Fabian Roschig, COO, FUNQ'; Sebastian Kroth, CMO, FUNQ'; Michael Schwarz, CEO, FUNQ'

Newly-expanded Amazon Sustainability Accelerator

Start-ups in this year’s Accelerator will work with experts in Amazon’s Sustainability, Climate Pledge Fund and Climate Pledge Friendly teams, attend workshops, receive mentorship, and benefit from a bespoke programme, designed to help founders navigate the challenges of starting and scaling a sustainable business. Amazon and EIT Climate-KIC will work in collaboration to guide Accelerator participants through a Climate Impact Assessment, where they will learn how to self-assess their business’ climate impact, and develop strategies to improve their environmental footprint. Participants will also receive a grant and Amazon Web Services (AWS) credits.

New for 2024, the ClimateTech Pilot Challenge will welcome start-ups which have moved beyond prototype testing and are working towards generating initial revenue and growing operations (Tech Readiness Level 6 and above). These businesses will participate in a shorter, intense four-week version of the Accelerator, and pitch for the chance to work on a pilot project directly with parts of Amazon’s business. A typical pilot for emerging technologies could earn them from $50,000 to $2 million, depending on duration and scope.

“Our aim is for the Amazon Sustainability Accelerator to be the best place in the world for entrepreneurs to create cutting-edge sustainable products and technologies, and we want to help them reach their dream of building a business with unicorn potential,” said Zak Watts, Amazon’s Director of Sustainability in Europe. “I’m so excited we’re able to expand this year’s Accelerator into new categories and verticals, welcoming later stage start-ups into the Amazon Sustainability Accelerator programme, to help supercharge their growth, and realise the potential of a more sustainable economy.”

Kirsten Dunlop, Chief Executive Officer, EIT Climate-KIC, said: “This year’s Accelerator broadens its scope to encompass start-ups dedicated to decarbonisation, circularity, and resilient value chains. This expansion reflects the need to accelerate a fundamental shift in sustainable business practices and in lifestyles that use less energy, resources and materials, reaffirming our commitment to fostering impact-driven entrepreneurship for a just, climate-resilient, beautiful future for all.”