Amazon’s 10th Prime Day event starts on 16 July at 12:01 a.m. and runs through 17 July. Prime members will get exclusive access to deals across every category, including a wide selection of popular brands, as well as great savings from small and medium enterprises. New deals will drop throughout the event, with fast and reliable delivery available to all Prime members.

Prime Day is a celebration of the value we bring to members all year long. In fact, over the course of last year, Amazon customers worldwide saved nearly $24 billion from deals and coupons—with Prime members enjoying the vast majority of those savings —including over $2.5 billion during Prime Day 2023.

Keep reading for some of the top offers and features to look out for during Amazon Prime Day 2024. If you’re not a Prime member yet, you can sign up or start a free trial to take part in Prime Day, and enjoy member benefits throughout the year.

Early deals - shop now

Prime members don’t have to wait until Prime Day to save as early access to deals starts now, including Amazon Music, Amazon Devices, Prime Gaming, and more*. Prime members can browse personalised recommendations to discover products that suit their tastes, including “Recommended deals for you”, “Deals related to items you saved”, and “Deals you might like”.

Get ready for Prime Day 2024

Prime members can start preparing for Prime Day now, with deal alerts and personalised deal notifications. Here are some of the ways you can prepare and make the most out of Prime Day:

  • Get deal notifications from Alexa: Prime members never have to worry about missing a deal thanks to Alexa. Prime members can ask Alexa for deal notifications on products added to their Wish List, Cart, or Save for Later. To get started, just ask, “Alexa, add [product name] to my cart”, and then ask Alexa to notify you about the deal when it’s live.
  • Set up deal notifications that are tailored to you: Keep your eyes on hot trending items with deal notifications. Prime members can set up personalised deal notifications to be alerted when their recent searches and product views have deals. To start receiving these alerts in time for Prime Day, visit the Prime Day event page on the Amazon Shopping app to create the deal alerts.
  • Enjoy convenient delivery options: Fast and reliable delivery across a wide selection of products remains the foundation of our offer and an enduring priority for us. We’ve evolved to make customers’ lives easier, allowing them to shop for things they need and love in our store and get it quickly. Last year, we delivered items to Prime members at the fastest speeds ever globally, with more than 7 billion units arriving the same or next day, including more than 4 billion in the U.S. and more than 2 billion in Europe.

Discover Prime Day deals worldwide

Prime Day will kick off on 16 July in Australia, Austria, Belgium, Brazil, Canada, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Türkiye, the United Arab Emirates, the U.S., and the UK. Prime members in India can shop on Prime Day later this summer.

Get ready to save big

Remember, you’ll need a Prime membership to shop all the deals coming up on Prime Day. If you haven’t already, sign up for savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. Anyone can join Prime, or start a free 30-day trial if eligible.

The team that is making Prime Day possible

Amazon is also putting the spotlight on the team who make Prime Day possible, with a new video sharing the 2024 dates and celebrating the people at the core of the customer experience. Watch the video here.