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I recently had the pleasure of joining Natalie Berg on her Retail Disrupted podcast to talk about something close to my heart: how we're rethinking speed, convenience, and what it really means to give customers their time back. Natalie is one of the sharpest voices in retail, so it was a fantastic conversation - we covered everything from 30-minute grocery delivery to why cutting friction is no longer enough.
The magic keeps moving
A few years ago, two-day delivery felt like magic. Now? Customers shrug. Today, 30-minute delivery is what gets people excited - and that's what we're doing. With Amazon Now, we've delivered groceries in as little as 17 minutes. In India, a protein bar arrived in under seven.
But customers are using ultra-fast delivery for more than emergencies. They're using it for dinner - to have the luxury of deciding what to eat half an hour before - and that's reshaping how people shop.
Beyond speed
Speed matters, but it's not the whole story. That's why we've introduced features like adding items to a delivery already on its way (because we all forget something), choosing your exact delivery window, and consolidating grocery and non-food into one single basket.
This works due to proximity: we're opening micro fulfilment centres close to where customers live and automating everything inside them, so items move fast from the shelf to their doorstep.
Looking ahead
We experiment a lot - not everything sticks, and that's by design. Right now, we're doubling down on e-commerce for groceries because we believe home delivery is what works best for customers. Physical stores won't disappear, but today's innovation becomes tomorrow's norm. And we intend to keep moving.
Listen to the full episode on Spotify, Apple Podcasts, YouTube, and on the Retail Disrupted page.
