2025 is a special year for both Rome and Amazon. The capital city celebrates the Jubilee, an event destined to confirm its status as the world's most visited city. For Amazon, it's time to celebrate 15 years in the name of innovation in Italy: an important milestone that symbolically intertwines with this extraordinary event. Thus, Echo Dot Rome Limited Edition is born, the first European limited edition of an Echo device: an authentic and creative tribute to Rome's eternal beauty. Available from today, the device features an exclusive design by illustrator Ale Giorgini, capturing the city's colors, symbols, and spirit. It's an object designed to touch the hearts of those who live in the city every day, as well as those who have loved it from afar and continue to carry it in their hearts.
"We are truly proud that Italy is the first country in Europe to launch a limited edition of one of our most appreciated Echo devices by customers, Echo Dot. In such a significant year for both Amazon and Rome, we wanted to celebrate the Eternal City through a device that, from design to voice experience, conveys all the magic and uniqueness that only Rome can offer, and consecrate the deep connection that has united Italians with Alexa for years", said Giacomo Costantini, Country Manager of Alexa Italy.
Echo Dot Rome Limited Edition is not just a tribute to monumental and iconic Rome, but also to its authentic daily soul: the one you breathe in the alleys, squares, and small gestures of those who live it every day, those who leave and those who return.
All roads lead to Alexa
The design of this limited edition, the first in Europe, is signed by Italian artist Ale Giorgini, who has reinterpreted Rome with his unique and recognisable style, conveying its essence through universal symbols and vibrant details. Decorated with an evocative aerial illustration of the Capital, depicting its eternal splendor, Echo Dot Rome Limited Edition’s design features symbolic monuments of the city such as St. Peter's, which is attracting worldwide attention these days, the Colosseum, majestic witness to Rome's millennial history, and the Trevi Fountain, symbol of wishes whispered in water.
"It has been a privilege to celebrate the city of Rome through my work. And doing it with Amazon Alexa's first European limited edition makes me even prouder. I chose to portray the capital's iconic places, trying to capture that atmosphere you feel in Rome's streets when the afternoon sun, just before sunset, colors the city with extraordinary golden hues. Transferring all the beauty of the Eternal City into a drawing was an impossible task: that's why I focused on that magical moment that moves me every time I return to Rome", stated Ale Giorgini.
The love for Echo Dot is timeless. Just like the love for Rome. This is how customers' most beloved Echo device now meets the Capital, a city eternally loved and admired for millennia. After a record-breaking two years, in 2025, thanks also to the Jubilee, the city will exceed the record of 51.4 million visitors recorded in 2024, with a growth trend in the first six months of 2025 expected between 5 and 8%, both in arrivals and overnight stays [1].
Alexa speaks Roman dialect and launches two new quizzes to discover the Eternal City
Those who visit Rome know it: the city enters your heart and never leaves. The same happened to Alexa, who after years in Roman homes has developed a special bond with the Capital, even learning its dialect. Users can ask: "Alexa, speak in Roman" and, with its unmistakable style, Alexa will respond in Roman dialect with familiar and colorful expressions, like "Ahò, e certo che posso! Come se magna l'amatriciana, viene spontaneo!" or "Sicuro, 'naggia! È come bere er vino dei Castelli!" and "E certo, daje! È come correre pe' Villa Borghese!".
There's more: for the launch of Echo Dot Rome Limited Edition, Alexa has prepared two new interactive experiences allowing all users to discover Roman culture. Simply by asking "Alexa, open the Rome quiz", Alexa will launch a series of questions that will challenge even the most expert Romans. The first quiz is an engaging true or false game where Rome's history comes to life through surprising curiosities and little-known truths, such as the fact that the Colosseum was originally entirely covered in white marble or that the Pantheon is still used today as a place of Christian worship.
When asked "Alexa, tell me Rome's secrets", the voice assistant will start a journey through legends, mysteries, and secret views of the Capital. You'll discover, for example, that Raphael rests in the Pantheon and that his friends dedicated a moving epitaph to him. Or that on the Aventine Hill there's a green door with a keyhole that perfectly frames St. Peter's dome, creating one of the city's most magical views. And also, the legend of the Mouth of Truth, an ancient 'lie detector' that tested marital fidelity in the Middle Ages.
Availability and pricing
Echo Dot Rome Limited Edition is available starting today at €89.99 on Amazon.it, at selected consumer electronics stores Euronics Butali, Mediaworld, Unieuro, and soon also at InMotion stores inside Fiumicino Airport, at Terminals 1 and 3.
"Rome is a city that stays in the heart of those who leave and emotionally welcomes those who arrive. We are happy to host Echo Dot Rome Limited Edition inside Fiumicino Airport, offering travelers an iconic object that tells the story of the Capital's soul. This initiative is part of our commitment to enhance Rome's cultural identity and helps make the airport experience even more memorable." Marilena Blasi, Chief Commercial Officer of Aeroporti di Roma.
Rome is a city that leaves an imprint in memory, where every departure is a "see you again" and never a goodbye. With Echo Dot Rome Limited Edition, travelers from around the world can keep a fragment of the city with them, transforming it into a special and indelible memory.
[1] Source: Municipality of Rome Capital
