Today, Prime brings the best of shopping and entertainment to Prime members in Sweden, including Same-Day and One-Day delivery on millions of items, exclusive Prime member deal events like Prime Day and Prime Deals Day, and unlimited streaming of popular movies and shows.
One of the Prime benefits that we continue investing heavily in is Prime Video, which has expanded to offer hit movies, great shows, and award-winning Amazon Originals, all in a single destination. To continue investing in compelling content and keep increasing that investment over a long period of time, starting on October 7, 2025, Prime Video shows and movies will include limited advertisements in Sweden. No action is required for Prime members. We will also offer a new ad-free option for an extra 29 SEK per month.
There will be no other changes to the Prime membership. Prime members will continue to enjoy a wide range of shopping, savings, and entertainment benefits, including:
- Access to exclusive and broad streaming video content including:
- Global and Swedish Amazon Originals such as: LOL: Skrattar bäst som skrattar sist, Girls of Stockholm, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, Cross, and The Idea of You.
- Other forthcoming launches in 2025 and 2026: Vaka, LOL: Skrattar bäst som skrattar sist Halloween, and Tre Kronor - Jakten på VM-guld, as well as new seasons of Beast Games, Culpa Nuestra, Maxton Hall and Hazbin Hotel.
- Access to 38 live and exclusive Premier League games per season and sport documentaries like All or Nothing: Manchester City, Svennis, Doubters to Believers - Liverpool FC: Klopp’s Era.
- Free and fast delivery nationwide just for being a Prime member - including same-day delivery on hundreds of thousands of items.
- Exclusive deals and shopping events like Prime Day and Prime Big Deals Days.
- Free games, a monthly Twitch subscription and more benefits every month with Prime Gaming.
Since we launched Prime in 2021, we’ve continued to add value to the programme and add to the list of benefits our members enjoy. You can expect us to continue to add benefits and features over time.
