For the first time in Belgium, customers can order as late as 15:00h and receive their delivery by 22:00h the same day, as Amazon brings the latest same-day cut-off to Belgian customers, increasing convenience.
Customers in Brussels and the surrounding areas can now enjoy the fastest-ever Same-Day delivery on their amazon.com.be orders, with free delivery for Prime members on eligible orders. The launch of Same-Day Delivery in the region is made possible by the opening of a new Fulfilment Center, located in Puurs and operated by logistics provider Fiege. This is a direct result of Amazon's investment of more than €1 billion in Belgium for the period 2025-2027.
"The opening of a new fulfilment centre in Belgium, in cooperation with a third-party logistics provider, powers Same-Day Delivery and expanded selection — a milestone for amazon.com.be that shows how our €1 billion+ investment translates into tangible improvements for Belgian customers. With Same-Day delivery on hundreds of thousands of products — and orders on eligible items placed as late as 15:00 arriving by 22:00 the same evening — we're bringing together speed, selection, and low prices in a way that makes everyday life easier. Starting with Brussels and surrounding areas, with much more to come."
A faster experience for Belgian customers
The new Same-Day Fulfillment Center located in Puurs, provides customers in Brussels and metropolitan area with access to a large selection of eligible items across categories including electronics and accessories, beauty and personal care, household essentials, books, pet supplies, baby products and other everyday household essentials. Eligible items can be ordered as late as 15:00 —the latest Same-Day Delivery cut-off in Belgium—and delivered between 18:00 and 22:00 that evening.
Prime members receive free Same-Day Delivery on orders over €20, while non-Prime members can access the service for a delivery fee of €3.49.
Customers whose orders are eligible for Same-Day Delivery will see the option available at checkout, with delivery promises also displayed on the product detail page and throughout their shopping journey on amazon.com.be.
Ready to try Same-Day Delivery? Visit amazon.com.be to check eligibility in your area and shop products available for delivery today.
Investing to serve Belgium better
The planned investment of more than €1 billion, announced in October 2025, focuses on improving the customer experience, expanding logistics infrastructure, and strengthening Amazon's presence in Belgium. The launch of Same-Day Delivery from the new fulfilment centre in Puurs is a result of this commitment, demonstrating how our investment translates directly into faster, better service for Belgian customers.
“An investment of more than €1 billion by a global player of this caliber sends a strong signal of confidence in our economy. Flanders aims to be a region where businesses can invest, grow and establish a lasting presence. This requires a competitive business environment, high-quality infrastructure, and a skilled workforce. These are precisely the areas where Flanders excels. Investments like this also create jobs and strengthen our prosperity.”
In 2025 alone, Keystone study estimates that Amazon invested more than €380 million in Belgium and contributed more than €160 million to the country's GDP. Amazon's workforce counts hundreds of employees, and the company's investments are estimated to have indirectly supported more than 1,000 jobs in areas such as construction, logistics, and professional services and over 300 induced jobs in the Belgian economy. The opening of the new fulfilment center in Puurs — Amazon's first dedicated Same-Day fulfilment site in the country — is the latest proof point of this continued commitment: bringing products closer to customers, creating local jobs and direct employment across the wider chain, and strengthening Belgium's logistics infrastructure for the years ahead.
