In just a few years of, we've cultivated a destination where Swedish customers can explore an expansive selection of over 550 million products across more than 30 categories. Our commitment to Sweden is evidenced not only by the vast selection available to customers with Prime, but also by the 500+ permanent employees we've welcomed to our team over the years.

Investing in Swedish entrepreneurship

At the core of our mission is a promise to invest in the success of entrepreneurs selling in our store. This investment goes beyond financials; it's a belief in the entrepreneurial spirit that is defined across Sweden. The success of these businesses mirrors the success of our customers, who benefit from the diverse array of products on offer. Reflecting our commitment, we have invested over €20 billion since 2020 in the European region to enhance logistics, tools, services, programmes, and training to support the success of small and medium enterprises (SMEs) selling on Amazon.

The progress of Swedish SMEs

Swedish SMEs have been integral to our story. With over 1,000 Swedish SMEs selling on, we've seen them reach formidable heights, recording over SEK 1.7 billion (over €150 million) in export sales. In 2022 alone, about 400 Swedish SMEs surpassed SEK 100,000 (over €8,000) in sales, with over 50 achieving this milestone for the first time. Collaboratively, the SMEs selling on have created over 2,000 jobs to date, and they continue to propel economic growth.

SE anniversary boxes-3-year.jpeg

Sustainability and renewable energy initiatives

Our latest expansion investment features 37 new renewable energy projects in Europe. One of these wind energy projects in Sweden, a wind farm in Lyckås (our fifth wind farm in the country), will increase our renewable energy capacity in Sweden to 786 MW. These projects underscore our commitment to driving our operations with 100% renewable energy by 2025.

Our renewable energy projects have generated approximately €2.4 billion in investments and added over €723 million to Europe's GDP between 2014 and 2022. In Sweden, these projects have led to an estimated investment of 1 billion SEK (over €88 million) and contributed more than 2.8 billion SEK (over €240 million) to the nation's GDP. They have also created over 600 local full-time positions, demonstrating our economic impact.

“Our growth in Sweden is a direct result of our customer-first approach. The expansion of renewable energy projects and the economic impact of our investment in SMEs underscore our commitment to the Swedish community and environment. We are excited about what the future holds as we continue to support local entrepreneurship and work towards a sustainable future,” said Gulfem Toygar, Country Manager of

Looking forward

SMEs in Sweden have considerable potential for growth, not only domestically, but also within the Single Market and on a global scale. We are eager to continue supporting and investing in their success, and are committed to collaborating with Swedish decision-makers to boost Sweden's overall competitiveness.

As we celebrate three years of, we look forward to continuing our journey with Sweden, fostering the growth of SMEs, enriching the customer experience, and advancing our sustainability goals.

The future is bright, and we are proud to move forward with the Swedish community at the heart of our operations.