As a founding signatory of the EU Product Safety Pledge in 2018, Amazon is pleased to continue our cooperation with the European Commission by signing an updated agreement – ‘Product Safety Pledge+’. The original 2018 Product Safety Pledge was the first of its kind, demonstrating the value of bringing together key stakeholders and taking a pragmatic approach with clear benefits for consumers.

Amazon strives to be Earth’s most customer-centric company, where people can find and discover the widest possible selection of safe goods. In the event that a concern arises or we learn of a recall, we move quickly to protect customers and work directly with sellers, manufacturers, brands, and government agencies to identify, remove, and appropriately dispose of these products, preventing possible harm to our customers. Our objective is to block any unsafe product from getting into the hands of customers by building powerful tools to continuously monitor and proactively remove any non-compliant products from our catalogue, using both automated and expert human reviews.

EU commission signatory 2023
Didier Reynders, EU Commissioner for Justice, and James Waterworth, Amazon’s Director of EU Public Policy signing the updated Pledge.

‘Product Safety Pledge+’ has been signed by all the signatories of the 2018 Pledge, and features commitments beyond what is already established in EU safety legislation, strengthening cooperation and dialogue between signatories and authorities to protect consumers. In addition, the pledge has served as the backdrop to a pilot project between consumer groups and the pledge’s signatories, meant to facilitate the exchange of information and timely coordinated action for the takedown of unsafe products. To read the commitments in full, you can visit the European Commission’s page here.

The updated Pledge comes off the back of our close cooperation with the European Commission, and the result is an agreement which strengthens our ongoing commitment to raise the bar on consumer product safety. Amazon’s Director of EU Public Policy, James Waterworth, signed the updated pledge with EU Commissioner for Justice, Didier Reynders, in a ceremony at the EU Consumer Summit in Brussels on 28th March 2023.

Company representatives who signed the Product Safety Pledge+.
Company representatives who signed the Product Safety Pledge+.

James said: “Consumers should be safe regardless of where they shop. This updated EU Product Safety Pledge shows the value of pragmatic and constructive dialogue across key stakeholders in the product value chain, and it will contribute to the timely removal of unsafe products. Given our strong commitment to product safety, Amazon is proud to have been a founding signatory of the 2018 pledge. We see this initiative as a great success story, which now moves into a new stage with additional commitments and targets.”

In signing the updated EU Product Safety Pledge, we’re demonstrating our commitment to better product safety in Europe, and recommitting to close cooperation with policymakers so that together we can work tirelessly to protect customers.