Just in time for Eid al-Fitr, Amazon has collaborated with talented artists to create special edition Amazon Eid Electronic Gift Cards (eGift Cards) for customers. Centred around togetherness family visits, feasts, and gifting between family and friends, Eid al-Fitr celebrates the end of the Holy month of Ramadan fasting. Each design stems from the artists’ interpretations of Eid and bring to life elements from the celebrations, the culture, and the heritage shared across the region, while infusing their personal attachment to the Holy season.

In the UAE, the vibrant collection features designs by gifted students from the Rashid Centre for People of Determination , a Dubai-based humanitarian organisation providing integrated education services and therapies for children with great potential. In Saudi Arabia, the newly launched collection features colourful artwork designed exclusively by artists from within Aleradah Organization for Talented People with Disability, which is dedicated to supporting members in the Kingdom of Saudi Arabia.

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Ronaldo Mouchawar, Amazon’s Vice President for Amazon Middle East and North Africa (MENA), said: “At Amazon, we are committed to bringing varying backgrounds, ideas, and points of views together, as we continue to invent on behalf of our customers. This year, we are thrilled to have collaborated with both the Rashid Centre and Aleradah Organization, witnessing the incredible talent their communities possess, and working with them to showcase their art to our millions of customers through the Amazon Eid eGift Cards collection. This collaboration forms part of our continued effort to bring joy to our customers, offering them more ways to gift each other during Eid, while raising awareness around the homegrown, diverse, incredible, and inspiring talent that resides in the region.”

About the Amazon.ae Eid eGift Card Designs

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The first design was created by Zainab Chaudry Naveed, taking inspiration from her favourite Eid elements and using her favourite colour, yellow, resulting in a vibrant art piece with bold shapes. The second design, embodying the values of inclusivity and togetherness, was created collaboratively by an entire class of students at the Rashid Centre. The design is not only a beautiful representation of their creativity and talent, but also a testament to the power of coming together.

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Zainab Chaudry Naveed

Mariam Othman, Director of the Rashid Centre for People of Determination, said: “Eid is one of the most important celebrations of the year in the UAE, and we are very proud to have worked with the Amazon team on this creative ‘Eideyah’ initiative. Art is a cornerstone of our curriculum at the Rashid Centre, and each one of our students who took part truly enjoyed expressing themselves through their designs.. Through this collaboration, Amazon has given our students an opportunity to share their talent and gifts with the nation.”

About the Amazon.sa Eid eGift Card Designs

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This year’s collection consists of two exclusive colourful designs, stemming from the artists’ interpretation of Eid. The first design, created by Reham, an artist with sickle cell anemia, brings to life the joy of Eid and the overall beauty of the occasion, with anod to local culture. The second design,put together by a visually impaired artist, Amjad Al Mutairi, combines cheerful colours and elements representing the warmth of Eid and its traditions..

Mr. Abdullah Jeraid, Executive Director of Aleradah Organization, said, “Eid is one of the most important celebrations of the year in Saudi Arabia, and we are very excited to have collaborated with Amazon on this occasion. At Aleradah Organization, we are dedicated to empowering and uplifting talented people with disabilities and look to provide ways for them to develop and display their work. This important collaboration with Amazon has enabled our artists to showcase their creative flair and talent and hopefully inspire diverse communities across the Kingdom during the Holy Month.”

Ways to Shop with the Amazon Eid eGift Cards

Powered by Amazon Payment Services, a regional leader in digital payments operating across MENA, eGift Cards offer loved ones the possibility to choose products from more than 30 categories across both Amazon.sa and Amazon.ae such as beauty, fashion, home, kitchen, and electronics, while conveniently using the eGift Cards to pay for their purchases.

Peter George, Managing Director for Amazon Payments Services in MENA, commented: “Gifting plays such an important part of Eid celebrations across the region, and our eGift Cards are part of our wide range of payment solutions that we offer customers on Amazon for seamless and secure transactions. It is truly heartwarming to see them take on an even more meaningful role as a modern twist on the cherished ‘Eideyyah’ tradition, which is all about sharing joy and love with those closest to our hearts during Eid. With the digital format, whether you’re near or far, these cards make it easier than ever to connect with loved ones and celebrate this special time of year, while supporting talented and diverse artists from the region.”

The full Amazon Eid eGift Card collections are now available for purchase at a variety of balance amounts on Amazon.ae/giftcards in the UAE and Amazon.sa/giftcards in Saudi Arabia, or through the Amazon app.