The number of connected smart TVs and streaming media players is growing globally, and Fire TV now has more than 37 million active users. In fact, it continues to be the #1 streaming media player family in the US, UK, Germany, India and Japan.The team is focused on making the entertainment experience more intuitive for customers and to make it easier to find and discover great content, and with today’s news, customers around the globe benefit from a bigger, better Fire TV lineup. Here’s a run down of the biggest items announced today:
- Expanding Fire TV lineup in Europe: We’re bringing Fire TV Stick, Fire TV Stick 4K, and the Alexa Voice Remote with device control to customers in France, Italy, and Spain starting today. Customers in these countries will now be able to use Alexa to easily navigate and control their content from Netflix, Prime Video, and local apps, using the Alexa Voice Remote or by pairing any Echo device with their Fire TV for far-field voice control.
- Fire TV Edition Smart TVs in Europe: We’re working with Grundig, one of the most iconic German consumer electronic brands, on eleven new Fire TV Edition smart TVs in Germany and Austria, including the world’s first far-field Fire TV Edition smart TV - the Grundig OLED - Fire TV Edition Hands-Free with Alexa. We’re also announcing the first Fire TV Edition smart TVs in the United Kingdom with Dixons Carphone - the JVC Fire TV Edition Smart 4K Ultra HD HDR LED TVs. Lastly, we are announcing plans with MediaMarktSaturn to launch a lineup of ok. Fire TV Edition smart TVs, which will be available next year in Germany and Austria.
- Nebula Soundbar — Fire TV Edition: The first-ever Fire TV Edition Soundbar, the Nebular Soundbar from Anker Innovations turns any TV into a cinematic smart TV experience. It includes 4K Ultra HD, a unified smart TV user interface, near-field Alexa voice control, and Dolby Vision pass through, providing a cohesive entertainment experience. This soundbar is launching in the United States, Canada, the United Kingdom, and Germany.
- All-new Fire TV Cube: Last year we launched Fire TV Cube in the United States with the vision of giving customers a product that would make it easier than ever to watch the shows and movies you want and control compatible smart home devices. Customer response was very positive, so we spent the last year listening to feedback to build an even better version — and make it available to customers outside of the United States. The all-new Fire TV Cube, announced today, is the fastest Fire TV we’ve ever made with the best far-field experience available on any streaming media player. With an ultra-powerful hexa-core processor, the new device delivers a fast, fluid experience with instant access to 4K Ultra HD content at up to 60 frames per second. It’s more than twice as powerful as the first generation Fire TV Cube, and it includes Local Voice Control so common utterances are up to 4x faster than before. The all-new Fire TV Cube is now available for pre-order in the United States, Canada, United Kingdom, Germany, and Japan. It will begin shipping on October 10. For more information, click here.
We’re incredibly excited about all the Fire TV momentum and can’t wait for customers across the globe to enjoy even more Fire TV devices to access entertainment.