In collaboration with the TVN Foundation, Amazon has helped open a newly renovated waiting area in the National Oncology Institute in Warsaw, Poland, which strives to provide the best possible conditions for young patients. At Amazon, we have a long-standing commitment to preserving the well-being of children. Not only do we support initiatives that promote equal educational and social opportunities, but we also actively engage in healthcare programmes involving the youngest members of society.

Every year, nearly 100,000 children worldwide lose their lives due to cancer, with an additional 300,000 being diagnosed. That is why we are dedicated to taking advantage of the global scale of our operations to raise awareness about childhood cancer, the importance of research funding, and less invasive treatments. The ‘Magic Rays’ campaign significantly enhances the daily comfort of young oncology patients, which remains an important aspect of effective therapy.

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A comfortable space for the youngest patients

As part of the "Magic Rays" initiative led by TV presenter Olivier Janiak, we had the opportunity to provide financial and expert support. We donated 150,000 euros for the renovation and modernisation of the children's waiting area at the hospital, with a total investment cost of approximately 800,000 PLN. Using our experience as the world's first online bookstore, we ensured that patients at the Oncology Clinic have access to e-readers and books, allowing them to take a break from everyday medical topics. In the newly arranged Kindloteka Library, we provided dozens of books, as well as tablets and Kindle e-readers. We extend our heartfelt gratitude to the doctors and representatives of the TVN Foundation, for their joint efforts in ensuring the comfort of young patients.

“Social initiatives aimed at children are particularly close to our hearts, and this is not the first time we have joined forces with the TVN Foundation to pursue a common goal,” said Barbara Krystosiak, Community Relations Manager at Amazon. “Through ‘Magic Rays’, we want to support young patients by creating the best possible conditions for them and making their environment colourful and friendly. Our volunteers will undoubtedly be frequent visitors.”

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Olivier Janiak, TV presenter
"The Tale of Aladdin and the Wonderful Lamp" by Polish poet Bolesław Leśmian as an audiobook on Kindle
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Katarzyna Kolenda-Zaleska, CEO TVN Foundation (left)

By supporting initiatives like ‘Magic Rays’, we aim to create a brighter and more hopeful future for these young patients, where they can find comfort, inspiration, and a renewed sense of joy amidst their challenging journeys. Together with the TVN Foundation and other partners, we will continue our efforts to improve the well-being and opportunities for children in need, as we believe that every child deserves a chance to shine and thrive.

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From 2017 to 2022, Amazon has contributed $16 million globally to paediatric oncology programmes. Last year alone, over $5 million was allocated to support leading institutions involved in cancer research. Additionally, we continue our accessible educational initiatives through the Kindloteka programme, which promotes reading and STEM competencies. There are currently over 90 facilities operating in Poland, the Czech Republic, and Slovakia, providing children and young people with access to innovative educational content and solutions.