In 1997, Amazon launched 1-Click, an innovation that gives customers the ability to make purchases on the Web with just one click of the mouse—no more entering the same information over and over again for each purchase.
1-Click was a first-of-its-kind approach to retail. Before, customers had to re-enter their payment information—even on sites they regularly used—to complete a purchase. 1-Click eliminated this redundancy, making customers' shopping experiences easier and more seamless. It became a new standard for ease of buying on or off the Web.
In 2015, Amazon launched the Dash Button, which brings Amazon's 1-Click ordering right into the home. When you realize you're running low on one of those frequently-used household items—for example, laundry detergent, dog food, diapers, trash bags, and more—a single push of the button automatically places your order.