Pioneering: A passion for inventing
By operating like a start-up, our team members are given opportunities to take on big challenges and make a difference for our customers.
We're a company of builders. Of pioneers. It's our job to make bold bets, and we get our energy from inventing on behalf of customers. Here are just some of the innovations pioneered by Amazon, and we're always looking for the next one.
Look what the cat can't drag in
An Amazon employee didn't know how to code. That didn't stop him from using machine learning to invent a pet door that solved a disgusting problem.
Hallo, Bonjour, Ciao, Hola: Fire TV announces more than 20 new products—the biggest European and international expansion yet
Today, five years after Fire TV debuted to the world, Marc Whitten, Vice President of Fire TV, took the stage in Berlin to introduce more than 20 new Fire TV devices—the biggest Fire TV announcement ever. News included bringing Fire TV Stick and Fire TV Stick 4K to France, Italy, and Spain; the first Fire TV Edition soundbar; Fire TV Edition smart TVs from renowned European brands Grundig and JVC; and the all-new Fire TV Cube.
Prime
Amazon Prime
In February 2005, Amazon launched Amazon Prime—an all-you-can-eat express shipping membership program for about a million products.
Prime Now
In December 2014, Amazon launched Prime Now in parts of Manhattan—and has since expanded to cities across the United States and to many European cities including London, Berlin, Paris, Milan and Madrid.
Prime Air
Amazon Prime Air is a future delivery system that will get packages to customers in 30 minutes or less using small unmanned aerial vehicles.
Selling on Amazon
Amazon Marketplace
Amazon Marketplace
Selling on Amazon Marketplace enables individuals and businesses of all sizes to reach hundreds of millions of customers instantly when they sell their products on Amazon.
Customer reviews
Customer reviews were one of our earliest innovations, and many people thought we were nuts.
Buying on Amazon
1-Click
In 1997, Amazon launched 1-Click, an innovation that gives customers the ability to make purchases on the Web with just one click of the mouse—no more entering the same information over and over again for each purchase.
AmazonFresh
Launched in Seattle in 2007, AmazonFresh allows customers to combine grocery and other shopping into one seamless experience that easily fits into their routines and improves their busy lives.
Sustainability
Sustainability
Amazon wind and solar farms
In 2015, Amazon announced the construction of Amazon Solar Farm US East, Amazon Wind Farm (Fowler Ridge) and Amazon Wind Farm US East.
packaging
Frustration-Free Packaging
We've all had wrap rage from going head-to-head with impossible-to-open packaging. So in 2008 we set out to solve the problem.
Fulfillment by Amazon
Fulfillment center
Fulfillment by Amazon
Launched in 2006, Fulfilment by Amazon (FBA) is now used by millions of sellers around the world.
Amazon Fulfillment Network
We want to empower our associates in their workplace through process improvement and input on how our sites are run.