Pioneering: A passion for inventing
By operating like a start-up, our team members are given opportunities to take on big challenges and make a difference for our customers.
We're a company of builders. Of pioneers. It's our job to make bold bets, and we get our energy from inventing on behalf of customers. Here are just some of the innovations pioneered by Amazon, and we're always looking for the next one.
Amazon and the European Green Deal – the path towards Net-Zero Carbon
Amazon welcomes the European Union's recognition of the urgency of the climate crisis and the need to make climate policy a priority for Europe.
Small and medium-sized businesses' success on Amazon – more than 1.8 billion products from SMBs sold across Europe in 2020
Last year, European small and medium-sized businesses (SMBs) sold more than 1.8 billion products on Amazon store. They have also created over 550,000 jobs in Europe to date to support their businesses online.
Prime
Amazon Prime
In February 2005, Amazon launched Amazon Prime—an all-you-can-eat express shipping membership program for about a million products.
Prime Now
In December 2014, Amazon launched Prime Now in parts of Manhattan—and has since expanded to cities across the United States and to many European cities including London, Berlin, Paris, Milan and Madrid.
Prime Air
Amazon Prime Air is a future delivery system that will get packages to customers in 30 minutes or less using small unmanned aerial vehicles.
Selling on Amazon
Amazon Marketplace
Amazon Marketplace
Selling on Amazon Marketplace enables individuals and businesses of all sizes to reach hundreds of millions of customers instantly when they sell their products on Amazon.
Customer reviews
Customer reviews were one of our earliest innovations, and many people thought we were nuts.
Buying on Amazon
1-Click
In 1997, Amazon launched 1-Click, an innovation that gives customers the ability to make purchases on the Web with just one click of the mouse—no more entering the same information over and over again for each purchase.
AmazonFresh
Launched in Seattle in 2007, AmazonFresh allows customers to combine grocery and other shopping into one seamless experience that easily fits into their routines and improves their busy lives.
Sustainability
Sustainability
Amazon wind and solar farms
In 2015, Amazon announced the construction of Amazon Solar Farm US East, Amazon Wind Farm (Fowler Ridge) and Amazon Wind Farm US East.
packaging
Frustration-Free Packaging
We've all had wrap rage from going head-to-head with impossible-to-open packaging. So in 2008 we set out to solve the problem.
Fulfillment by Amazon
Fulfillment center
Fulfillment by Amazon
Launched in 2006, Fulfilment by Amazon (FBA) is now used by millions of sellers around the world.
Amazon Fulfillment Network
We want to empower our associates in their workplace through process improvement and input on how our sites are run.