Pioneering: A passion for inventing
By operating like a start-up, our team members are given opportunities to take on big challenges and make a difference for our customers.
We're a company of builders. Of pioneers. It's our job to make bold bets, and we get our energy from inventing on behalf of customers. Here are just some of the innovations pioneered by Amazon, and we're always looking for the next one.
In February 2005, Amazon launched Amazon Prime—an all-you-can-eat express shipping membership program for about a million products.
In December 2014, Amazon launched Prime Now in parts of Manhattan—and has since expanded to cities across the United States and to many European cities including London, Berlin, Paris, Milan and Madrid.
Selling on Amazon
Selling on Amazon Marketplace enables individuals and businesses of all sizes to reach hundreds of millions of customers instantly when they sell their products on Amazon.
Buying on Amazon
In 1997, Amazon launched 1-Click, an innovation that gives customers the ability to make purchases on the Web with just one click of the mouse—no more entering the same information over and over again for each purchase.
Launched in Seattle in 2007, AmazonFresh allows customers to combine grocery and other shopping into one seamless experience that easily fits into their routines and improves their busy lives.
In 2015, Amazon announced the construction of Amazon Solar Farm US East, Amazon Wind Farm (Fowler Ridge) and Amazon Wind Farm US East.
Fulfillment by Amazon
Launched in 2006, Fulfilment by Amazon (FBA) is now used by millions of sellers around the world.