At Amazon, we see value in investing in the success of sellers, artisans, authors, delivery providers, and software developers. We provide small business owners, startups, and entrepreneurs with tools and opportunities to succeed – whether selling their products online, running delivery and logistics companies, using the cloud to launch and scale their businesses, creating voice apps, or publishing their own books. In 2019, we spent over €2.2 billion in Europe on logistics, tools, services, programs, and people to fuel the success of selling partners, nearly all of whom are SMBs.

Amazon today published the 2020 Small and Medium Businesses (SMB) Impact Report, highlighting how the company benefits SMBs, including more than 900,000 independent sellers, authors, content creators, delivery providers, developers and IT solution providers across Europe.

Despite the impact COVID-19 has had on many small businesses,150,000 European-based SMBs working with Amazon have been able to thrive and grow. And when they thrive, our customers benefit from the products and services they offer. Selling partners’ products continue to account for more than 50% of everything we sell in our online stores. During the 12 months ending May 31, European-based selling partners sold 1.4 billion products in our stores, and averaged over 2,700 products sold per minute. On average, our selling partners had €90,000 in sales, up from €70,000 year-on-year.

“Empowering small and medium-sized businesses is at the core of everything we do. We will continue to invest in logistics, tools, and people to support small and medium-sized businesses. Supporting these businesses helps us to create the best shopping experience for our customers” said Francois Saugier, VP EU Seller Services at Amazon. “Despite this challenging period, selling partners have continued to grow with Amazon. When customers shop on our stores, more than 50% of the products they buy are sold by small businesses.”

And it’s not just SMBs selling in Amazon's stores that are thriving. Since launching our AWS Activate Credits program, Amazon has provided hundreds of millions of Euro of AWS credits to help startups accelerate their growth and development as they build their businesses in the UK, France, Germany, Italy, and Spain. Amazon Web Services (AWS) is helping hundreds of thousands of SMBs, startups, and partners launch and scale their businesses. Thousands of independent European authors have self-published millions of books through KDP since the service was launched in Europe in 2010. Amazon Delivery Service Partner (DSP) program has helped thousands of partners to create jobs for tens of thousands of drivers worldwide as Alexa’s skill developers on Amazon making six figures each year.

This SMB Impact Report demonstrates and celebrates the success of those entrepreneurs and our commitment to supporting them.