“I have been an entrepreneur for a long time, although I began in a very different field: in my mid-twenties, I started a window cleaning company that grew to a fair size. After 13 years, I decided to sell the company and dedicate myself to designing and developing products for eCommerce, my true passion. It all began when my daughter was 8 months old, I was weaning her and I was looking for ways to make our meals less messy. I couldn’t find the products I was looking for, so I took the matter into my own hands and designed a silicone suction mat – without having any experience in product design whatsoever! My mat worked well, and I realised there was a potential market there. I found a partner company in Asia, opened my online shop and launched the first Easy Mat, which did surprisingly well: my gut feeling was right! We grew fast, the product won several awards and was endorsed by professionals and celebrities, soon becoming a bestseller on Amazon.co.uk. Since then, I have enjoyed developing more award-winning products for our brand
EasyTots. In 2018, with my business partner and childhood friend Louise, we launched the brand
EasyPets, taking once more inspiration from real family life and the concrete needs of our dogs. Our best-selling product is the RollaBowl, a portable, foldable silicone bowl for all pet lovers. What makes us proud is knowing that the products we design are truly useful, and have made life easier for many families. We now sell in 20 different countries, and we couldn’t have achieved it without Amazon: it has been essential for our business to grow and sustain itself and now, with Clicks and Mortar, it has offered us a chance to bridge the online and offline dimensions. It’s so important for customers to know who we are, see our products, try them and realise how easy they are to use, and Clicks and Mortar is an ideal opportunity.”