Amazon’s annual Prime Day event is back this July 12-13, offering Prime members deals on products from top national brands and third-party sellers across categories—from fashion and electronics to toys and home. Mark your calendar, then keep reading to learn more about what you can expect during this year’s event—and what deals are starting early.

What time does Prime Day start?

Prime Day kicks off at midnight on July 12 and runs through 23.59pm on July 13.

What countries are participating in Prime Day?

Prime Day deals are available to Prime members in Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, the UK, the U.S., and for the first time ever in Poland and Sweden. Later this summer, Prime Day deals events will be held in India, Saudi Arabia, and the United Arab Emirates, as well as in Egypt for the first time.

What brands can you expect to find among this year’s Prime Day deals?

The two-day savings event includes must-have brands such as Philips, Bosch, Elemis, Rimmel, Urban Decay, Garnier, Miele, Samsung, Shark, Pampers, Oral-B, L'Or Espresso, Finish, LG, Xiaomi, Hisense, ; fashion styles from Amazon Essentials Puma, and Swarovski; as well as a selection of products from Sony, Bose and Rowenta (brands on deal will vary by country, check more details on deals available in your country: UK, DE, FR, IT, ES).

Are there early deals available before Prime Day?

Customers don’t have to wait to save this Prime Day. Early deals and new, member-only offerings start June 21.
Check previews of some of those deals for each locale: UK, DE, FR, IT, ES

    Since 2015, Prime Day has given Prime members exclusive access to deals on top brands and small businesses. Learn more about the history of this storied event.

    How can I prepare for Prime Day?

    This year, Amazon makes preparing for Prime Day easier and more rewarding than ever. Members can receive custom product recommendations, and set up deal notifications and reminders to get ready. We’re also offering an exclusive gaming experience just for Prime members to celebrate before Prime Day.

    Join Prime or start a free trial at Amazon Prime Day to participate: UK, DE, FR, IT, ES

    • Create deal alerts for personalized recommendations: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Prime Day event page on the Amazon app between now until Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.
    • Get deal notifications from Alexa: Prime members never have to worry about missing a deal thanks to Alexa. Members can add products to their Wish List, Cart, or Save for Later, and then ask Alexa to notify them about the deal when it’s live or even order it on their behalf.
    • Set a reminder: Prime members can tell their Alexa devices, “Remind me when Prime Day starts,” to be alerted when the two-day deals event begins.
    • Tune in to Ultimate Crown: On 10th July starting at 01:00am CET, Prime members can tune in globally to the gaming event of the summer—Ultimate Crown—on tv/Crown.An all-star lineup of gamers and streamers will battle live from LasVegas at the HyperX Arena. Prime members will have a chance to attend inperson or participate in live chats for a chance to win exclusivegiveaways and gifted subs. For more details, visit

    What is Prime?

    Prime offers the best of shopping, savings, and entertainment to more than 200 million paid members around the world. In the U.S., that includes unlimited access to award-winning movies and series with Prime Video, ad-free listening of 2 million songs, thousands of stations and playlists, and thousands of podcasts with Amazon Music, free games with Prime Gaming, more than 3,000 books and magazines with Prime Reading, unlimited photo storage with Amazon Photos, and incredible savings with Prime Day.

    Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy ultrafast grocery delivery and pickup from Amazon Fresh and Whole Foods Market in more than 5,000 cities and towns, free Same-Day Delivery on hundreds of thousands of items in over 90 major metropolitan areas, and free One-Day Delivery on more than 20 million items coast to coast. Prime members also receive fast, free delivery on prescriptions from Amazon Pharmacy and prescription savings at more than 60,000 participating pharmacies in the U.S.

    Join Prime or start a free trial: UK, DE, FR, IT, ES

    How do you sign up for an Prime membership?

    You can join Prime or start a free trial at Amazon Prime Day.

    How does Prime delivery work?

    Fast, free delivery of Prime Day orders is made possible thanks to Amazon’s global transportation network, which is powered by a combination of innovative technology, transportation services, dedicated associates, and partners. Amazon continues to build, innovate, and scale this network around the world—from rail and trucks to planes, vans, and more—while focusing on the safety, well-being, and career advancement of the people and partners who work across the Journey of an Amazon Package.