The latest Unlocking Poland study confirms the momentum, with AI adoption reaching 48% and cloud adoption climbing to 61%, making Poland one of Europe's fastest-moving digital economies for the second year running.
"Poland faces an enormous opportunity in AI, and we see growing digital ambitions across the board — from the largest companies to fast-scaling startups and mid-sized enterprises that are increasingly competing on a global stage. Our cooperation is not just about technology — it is also an investment in the digital skills of the people who will implement and develop it. We are proud to support Polish businesses on this journey," said Tanuja Randery, Vice President and Managing Director for EMEA at Amazon Web Services.
Here is what that journey looks like in practice, across seven industries, seven very different companies, and one shared conviction: that the right technology foundation changes everything.
ORLEN: Accelerating digital and energy transformation
Grupa ORLEN, one of the largest energy companies in Europe, has teamed up with AWS to accelerate its digital and energy transformation. The cooperation is built on leveraging modern cloud computing technologies to increase operational efficiency, flexibility, and the pace of innovation across the organisation. ORLEN will work with AWS on the deployment of advanced cloud and AI technologies as well as specialised industry solutions from certified software vendors (ISV’s), supporting key business areas. A key element of the cooperation is also the development of ORLEN Group employees' competencies through AWS training programmes, certifications, and technology workshops. The development of a multi-cloud IT environment will allow ORLEN to efficiently migrate systems and select the best technologies available on the market.
Totalizator Sportowy: Strengthening digital resilience at scale
Totalizator Sportowy, one of Poland's most recognisable companies and the owner of the LOTTO brand, has signed a cooperation agreement with AWS to raise the bar on data security and system availability. Operating for 70 years, the company runs one of the largest retail networks in the country — over 29,000 points of sale — and serves millions of customers through lotteries, online gaming, slot machine venues, and Poland's only legal online casino. The cooperation with AWS will help Totalizator Sportowy optimise its IT infrastructure, accelerate the rollout of new products, and strengthen its ability to ensure business continuity. The agreement was signed at the AWS Summit in Warsaw by Beata Stelmach, CEO of Totalizator Sportowy, and Tanuja Randery, Managing Director of AWS EMEA.
4F: Scaling a Polish sports brand
4F, a Polish sports brand that has dressed Olympic athletes from multiple countries and operates 230 stores across East-Central Europe, has chosen AWS as its strategic technology partner to power its European expansion. Through the AWS Migration Acceleration Program, 4F modernised its cloud infrastructure and achieved 40% cost savings while building a platform that scales seamlessly during peak shopping periods like Black Friday. But the cooperation goes beyond infrastructure optimisation. 4F is now leveraging AWS to build AI-powered solutions that will transform customer experience across both e-commerce and physical retail stores. With 17,000 products already live on Amazon.pl and ambitious plans for expansion across Europe, 4F demonstrates how Polish brands are using cloud technology and artificial intelligence to compete on the global stage.
ElevenLabs: A Polish-founded company going truly global
ElevenLabs, the world's leading AI voice synthesis and audio platform, was founded in Poland and is now valued at $11 billion, serving nearly 100 million users across 46 countries. The company has signed a multi-year strategic agreement with AWS. Its music generation model, Eleven Music, is fully built and run on AWS infrastructure. Enterprise clients like Salesforce already deploy ElevenLabs voice AI through AWS Marketplace. It is a compelling example of a Polish-founded company building cutting-edge AI at global scale, with key workloads running on AWS.
T-Mobile Poland: AI that puts people first
T-Mobile Poland, part of the Deutsche Telekom group and serving nearly 14 million customers, built two AI-powered solutions with AWS designed to fundamentally change how it connects with customers. ZapytAI, built on Amazon Bedrock, gives consultants instant answers, context, and next-best-actions in real time — cutting information search time by 40% and improving answer accuracy by 20 percentage points. Its AI-powered Voice Analytics system, using Amazon Transcribe, Amazon Bedrock, and Amazon SageMaker, analyses every customer conversation to extract intent, sentiment, and root causes — significantly reducing churn and increasing cross-sell. As T-Mobile Poland puts it: "We build technology around people — not the other way around."
PayPo: Cloud-native fintech from day one
PayPo, Poland's leading buy-now-pay-later platform and a licensed payment institution, has been cloud-native on AWS since its founding in 2016. The company scaled from a three-app monolith on a single server to a fully event-driven architecture — processing 22.5 million transactions and 6.6 billion PLN in gross merchandise value with 99.9%+ availability. PayPo grew from fewer than 10 people to 289 employees, and AWS serves not just as infrastructure but as its compliance partner through DORA and NIS2.
Techland: Zero Downtime for millions of players
Techland, the Polish studio behind Dying Light — one of the world's most popular zombie survival franchises — built its game backend infrastructure and live-services engine on AWS. When the studio launched Dying Light: The Beast, millions of players connected with zero downtime. That is what building on the right foundation looks like.
What it all means
These seven stories span energy, retail, voice AI, telecom, fintech, and gaming. They represent companies at very different stages — from a fintech that started on a single server to one of Europe's largest energy groups. What they share is a decision to embed cloud and AI into the core of how they operate, compete, and grow. Amazon has invested over EUR 10 billion in Poland since 2012, and AWS has trained more than 100,000 people in Poland in cloud and AI skills. Poland has the talent, the ambition, and — as these announcements show — the businesses ready to lead.
More about AI and cloud adoption in Poland in Unlocking Poland's AI Ambitions 2026, conducted by Strand Partners and commissioned by AWS.
