Amazon launches the fifth edition of Made in Italy Days: from today through May 19, customers can explore a wide selection of products from thousands of small and medium-sized enterprises (SMEs) and Italy's most renowned brands.
At the heart of the initiative is the Made in Italy storefront — available on Amazon's online stores in Italy, France, Spain, Germany, the United Kingdom, the United States, Japan, Belgium, Sweden, Poland, and the Netherlands — featuring over 3 million products made by more than 5,500 Italian companies. This storefront is one of the key tools Amazon provides to support the international growth of Italian SMEs, contributing to €3.5 billion in foreign sales by Amazon's Italian selling partners in 2025.
"Made in Italy Days have been a significant moment for five years now, celebrating and promoting the excellence of our Country on the international stage," said Giorgio Busnelli, VP and Country Manager of Amazon Italy. "Amazon is proud to stand alongside Italian businesses, supporting the promotion and internationalization of Made in Italy through concrete tools that allow our SMEs to reach millions of customers worldwide. Collaboration with institutions, such as the one with the Italian Trade Agency, is essential to creating an ecosystem that fosters growth: only by working together can we put small and medium-sized enterprises in a position to sell easily online, overcoming the bureaucratic and technological barriers that still limit their potential today. Our commitment does not stop at promotion: through training and intellectual property protection, we want to ensure that Italian brands can compete successfully in global markets, preserving the authenticity and quality that make Made in Italy unique."
Discover Italy from home: A selection that showcases the country's regions
Made in Italy Days offer customers the chance to explore typical products from across Italy's regions, immersing themselves in the craftsmanship and traditions that make the country a global benchmark for quality and creativity.
Launched in 2015 with a regional section dedicated to Tuscany and a catalogue of 5,000 products, the storefront has evolved significantly. Today, 18 regional sections are available: Abruzzo, Calabria, Campania, Emilia-Romagna, Friuli-Venezia Giulia, Lazio, Liguria, Lombardy, Marche, Piedmont, Puglia, Sardinia, Sicily, Tuscany, Trentino, Umbria, Aosta Valley, and Veneto.
From gourmet specialties — wines, spirits, and regional delicacies — to home goods, furnishings, clothing, accessories, and beauty products: customers can choose from a wide selection from every corner of Italy, discovering local excellence from north to south.
A partnership with Italian Trade Agency to support Italian SMEs
Since 2019, we've collaborated with the Italian Trade Agency (ITA) in eight countries — France, Spain, Germany, the UK, the U.S., Sweden, Poland, and the Netherlands — to promote Italian businesses internationally. To date, this partnership has involved over 2,800 Italian SMEs, making more than 650,000 new Made in Italy products available to customers worldwide. The agreement, whose renewal is about to be signed, includes strengthened promotional activities through marketing packages, a dedicated support service for Italian sellers, and strategic consulting pathways for both new and existing sellers on the platform.
Below is a selection of products on sale during the Made in Italy Days on Amazon.it:
- Venetian Focaccia with artisanal wrapping by Pasticceria Fraccaro 1932
- “Fugassa Imbriaga” with brandy and orange blossom by Pasticceria Fraccaro 1932
- Vegan brioche with pistachio cream and salted caramel by Italian Green Bakery
- Unisex steel bracelet by Saga Gioielli
- Women gold-plated stainless steel band ring by Saga Gioielli
- Men’s necklace with Compass Rose by Saga Gioielli
- Adjustable length “Angel caller” necklace by Saga Gioielli
- Bouquet of 12 preserved red roses with a white hat box by Amoroses
- Avocado Flask, designer vase for growing avocado seeds by Amoroses
- Preserved red rose with 24K gold-plated calyx by Amoroses
To shop from the Made In Italy selection on your local European Amazon store, follow the corresponding link listed below:
