Amazon has confirmed a new agreement with the ITA (Italian Trade Agency) aimed at helping Italian small and medium businesses (SMBs) sell their products online and grow in Italy, United Kingdom, France, Germany, Spain, the United States. As part of the agreement the ‘Amazon Made in Italy’ showcase will also expand to Japan and the United Arab Emirates for the first time, with a selection of respectively 85,000 and 30,000 products.

The agreement involves the creation of a promotion and development plan for companies whose products are featured in the Amazon Made in Italy showcase, as well as a training plan for online sales and marketing activities to promote products and increase sales abroad. In addition, companies that join the program can count on the support of Amazon experts through their journey, with dedicated consultancy facilitating the development and growth of their business.

"We have created a team of 30 digital experts within the Agency to accompany initiatives, like this one, which encourage digital literacy for businesses,” says Carlo Ferro, President of ITA.

We hope to bring even more SMEs success on a global scale in this moment of strong recovery, as digital channels allow us to face the challenges imposed by the pandemic.
Carlo Ferro, President of ITA

Since 2019, more than 1,500 SMBs across Italy have participated in the program. For these companies, ITA and Amazon have developed 15 training events and 60 webinars held by e-commerce experts, as well as providing access to online materials on how to best develop the online sales.

“We believe in the entrepreneurial fabric of Italy and we support more than 18,000 Italian SMBs that sell in our online stores. These SMBs have access to Amazon customers worldwide and achieved €600 million in export sales last year. The agreement with ITA will allow us to help even more Italian companies develop an international and multichannel offer, reaching millions of customers around the world with their products,” says Mariangela Marseglia, VP and Country Manager of and

Amazon’s Made in Italy showcase

Launched in 2015, the Amazon Made in Italy showcase is dedicated to Italian products that can be classified as Made in Italy according to the current legislation and allows Italian artisans and SMBs to make Italian products known around the world. There are now more than 1 million Made in Italy products available on Amazon sites around the world and more than 3,500 artisans and SMBs selling their products through the program. More than 700 of them started selling their products on Amazon's Made in Italy showcase as result of the agreement between ITA and Amazon.

In the showcase, customers can find products from every part of Italy and can discover 10 regional sections dedicated to the same number of regions such as Piedmont, Lombardy, Veneto, Emilia-Romagna, Tuscany, Campania, Puglia, Calabria, Sicily and Sardinia.

Success stories

Alessio Adamo said: “Thanks to the collaboration with ITA and Amazon, Omada Design has managed to unexplore new commercial horizons. Italians are known all over the world for their imagination and aesthetic sense, appreciated in all sectors, from fashion, to design to food, and the support of organizations and institutions is important to be successful. Through the program promoted by ITA we are now able to make the quality of our products known to many more customers, and we are able to better interpret their tastes and needs".

Emilia Food Love is based in the province of Reggio Emilia. The company was established in 2016 by two passionate founders, Andrea Magnone and Rossella Perri, who decided during their honeymoon in New York that they wanted to bring Italian food, especially from Reggio Emilia, to homes and tables around the world.

"Through the program promoted by Amazon and the ICE Agency we have been able to easily reach tables all over the world." This is the comment of Andrea Magnone, Founder of Emilia Food Love. "We sell from the United States to Denmark, from Canada to Australia and this is possible thanks to important logistical support and our great passion for this work and for the products of our land".

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