Three Amazon employees sit in the Spheres building in Seattle holding a lightbulb and Amazon boxes.
Our job is making you smile
Amazon’s mission is to optimise the overall customer experience by collaborating with manufacturers worldwide to invent sustainable packaging that delights customers, eliminates waste, and ensures products arrive intact and undamaged.
Packaging
Resources to support the design, testing and certification of packaging under Amazon’s Frustration-Free Packaging Program guidelines.

Packaging for Amazon Fulfillment

An inside look at our Frustration-Free Packaging programs and how to leverage the enablers of online retail to invent packaging that delights customers, reduces waste, at the lowest delivered cost

Judge a toy by its box

How Amazon and Hasbro came together to invent better packaging.
Design
Designing packaging for Amazon starts with the customer and works backwards. Delivering products that customers love starts with reimagining packaging design for online fulfillment that reduces packaging waste while ensuring products arrive to customers undamaged.

Amazon Packaging Certification Guidelines

Specific design criteria for our three-tiered Frustration-Free Packaging certification program, which includes: Tier 1 (FFP) and Tier 2 (SIOC): Ready to ship, and Tier 3: Prep-Free Packaging.

Amazon Packaging Support and Supplier Network (APASS)

To support the development of packaging for Amazon, the APASS program provides a list of companies and labs that can help test, design, and supply packaging in line with Amazon’s Packaging Certification Guidelines. All companies on this list have received guidance from Amazon and many have worked with manufacturers to achieve packaging solutions that meet our standards.
Testing
Certification of items with Amazon requires that the packaging pass a physical performance test. Amazon has partnered with the International Safe Transit Association to develop comprehensive test methods that accurately simulate the journey of a package through the Amazon fulfillment network.

ISTA 6-Amazon.com-Ships in Own Container (SIOC) test method overview

Detailed performance test method overview required to certify a package as ready to ship for all Tier 1 and Tier 2 certifications.

ISTA 6-Amazon.com-SIOC test method introduction

The first of fourteen instructional videos on how to perform Amazon’s packaging certification test methods
Certification
Specific design criteria for our three-tiered Frustration-Free Packaging certification program, which includes: Tier 1 (FFP) and Tier 2 (SIOC): Ready to ship, and Tier 3: Prep-Free Packaging.

Certification process overview

High level diagram detailing the options for enrolling and certifying your package with Amazon

Amazon Vendor Enrollment and Contact SOP

Procedure for enrolling your products for certification
Case studies
As the Frustration-Free Packaging Program continues to grow, Amazon will highlight outstanding case studies of innovative packaging solutions designed with sustainability and the customer in mind.

Amazon celebrates 10th anniversary of Frustration-Free Packaging

Read about the history of Frustration-Free Packaging and how this innovation is reducing “Wrap Rage” for our customers

FFP Inside Out: Reimagining packaging for customers

This case study highlights how Philips flipped traditional package design around to create a unique unboxing experience for customers.
Amazon celebrates 10th anniversary of Frustration-Free Packaging
Read about the history of Frustration-Free Packaging and how this innovation is reducing “Wrap Rage” for our customers
Read more
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