Three Amazon employees sit in the Spheres building in Seattle holding a lightbulb and Amazon boxes.
Our job is making you smile
Amazon’s mission is to optimise the overall customer experience by collaborating with manufacturers worldwide to invent sustainable packaging that delights customers, eliminates waste, and ensures products arrive intact and undamaged.
Resources to support the design, testing and certification of packaging under Amazon’s Frustration-Free Packaging Program guidelines.

Packaging for Amazon Fulfillment

An inside look at our Frustration-Free Packaging programs and how to leverage the enablers of online retail to invent packaging that delights customers, reduces waste, at the lowest delivered cost

Judge a toy by its box

How Amazon and Hasbro came together to invent better packaging.
Designing packaging for Amazon starts with the customer and works backwards. Delivering products that customers love starts with reimagining packaging design for online fulfillment that reduces packaging waste while ensuring products arrive to customers undamaged.
Certification of items with Amazon requires that the packaging pass a physical performance test. Amazon has partnered with the International Safe Transit Association to develop comprehensive test methods that accurately simulate the journey of a package through the Amazon fulfillment network.
Specific design criteria for our three-tiered Frustration-Free Packaging certification program, which includes: Tier 1 (FFP) and Tier 2 (SIOC): Ready to ship, and Tier 3: Prep-Free Packaging.
Case studies
As the Frustration-Free Packaging Program continues to grow, Amazon will highlight outstanding case studies of innovative packaging solutions designed with sustainability and the customer in mind.
Amazon celebrates 10th anniversary of Frustration-Free Packaging
Read about the history of Frustration-Free Packaging and how this innovation is reducing “Wrap Rage” for our customers
Read more
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