Following Prime Video’s launch in Norway in 2016, we have continued to invest in expanding the range of hit movies, great shows, award-winning Amazon Originals, that we offer —all in a single destination. This includes increasing exclusive and international Prime Originals series and movies like The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, The Wrecking Crew, Harmony – A King’s Vision, and Young Sherlock, local originals such as LOL: Last One Laughing, Girls of Oslo, Ingebrigtsen: Born to Run and licensing exclusive titles from Nordisk Film and Scanbox Entertainment.
To continue investing in compelling content and keep increasing that investment over a long period of time, starting in 2026, Prime Video shows and movies will include limited advertisements in Norway. No action is required for Prime Video members. We will also offer a new ad-free option and will share the price of that option at a later date. We will email Prime Video members several weeks before ads are introduced into Prime Video with information on how to sign up for the ad-free option if they would like.