Building Sweden's next chapter: How Amazon's investment fuels jobs, AI, and carbon-free energy

From a small business in Småland shipping their products to customers in Germany, to a climate tech company turning CO₂ into concrete with the help of AWS’s cloud infrastructure, to satellite dispenser systems being designed and manufactured in Linköping — Amazon's footprint in Sweden is growing.

Every day, we invest in better serving our Swedish customers. We now have millions of customers across the country who come to us for a one-stop-shop that offers broad selection of Swedish products and global brands, at low prices, and with fast and fast delivery speed – free for our Prime members.

Over the past decade, Amazon has invested more than 42 billion SEK in Sweden, including over 14 billion SEK in 2025 alone, spanning cloud infrastructure, consumer delivery, and tools that help Swedish businesses sell globally. Those investments have contributed more than 24 billion SEK to Sweden's GDP and support over 10,000 jobs. ¹

More than 80% of Swedish SMEs selling on Amazon export globally — primarily to Germany, the US, France, Austria, and Italy. In 2025, Swedish sellers recorded over 2.6 billion SEK in export sales, and they're part of a growing community of over 100,000 EU-based SMEs on Amazon, which collectively reached a record 440 billion SEK in sales last year. ²

One of those businesses is Everbrand, based in Hillerstorp, Småland, which makes practical problem-solving products for the home.
"The idea of expanding internationally through e-commerce had been on the table for some time, but it was only after the launch of Amazon.se that we decided to take the leap. We wanted to establish a presence early, and through Amazon we quickly gained access to a huge customer base. Amazon has been an important growth channel for us, and has helped us reach customers much faster than we could have through traditional retail," says CEO Alexander Axelsson.

"Sweden has a rich history of innovation and entrepreneurship, and these figures reflect what's possible when you combine Sweden's position at the forefront of digital and AI adoption with the tools and infrastructure to scale internationally. I'm proud that Amazon helps Swedish businesses grow and succeed, giving Swedish entrepreneurs a stage to reach more customers in Sweden and across the world," says Gülfem Toygar, Country Manager, Amazon Sweden.

Swedish organisations from fast-growing startups to large enterprises and public sector organisations rely on Amazon Web Services (AWS) to power their digital transformation.

Since 2017, AWS has invested more than 39 billion SEK in its Stockholm Region - building and operating data centres across Sweden's Mälardalen corridor in Eskilstuna, Katrineholm, and Västerås. That local infrastructure means companies like Volvo Trucks and startups like Lovable and Paebbl can run applications, store data, and access AI tools locally with low latency, while still using AWS’s infrastructure to reach customers globally.

Paebbl is one example of what that enables. The startup has developed a way to lock CO₂ permanently into building materials, and AWS is central to scaling that technology.

"Every ton of our material currently locks away around 200 kilograms of CO₂ permanently. Getting from lab to commercial scale at the speed our planet needs requires enormous computing power — for simulation, digital twins, and AI-driven process optimisation. AWS provides that, and by piloting our materials in their own infrastructure, they proved this isn't just technology support; it's a shared belief in decarbonising how we build," says Marta Sjögren, Co-Founder and Co-CEO of Paebbl.

As demand for cloud and AI services continues to grow, AWS has added capacity in all three locations.

"Nine in ten Swedish companies say that access to global technology providers is critical to their ability to innovate and grow. With our continued investment in cloud and AI infrastructure in Sweden, AWS is giving companies of all sizes the tools to move from experimentation to real business value with AI." says Kellen O'Connor, Managing Director, AWS Europe North.

Volvo Cars is another example. The automaker is building the next generation of software-defined vehicles, where continuous updates improve safety and performance over time. To test the thousands of software changes made daily across its vehicle platform, Volvo Cars built a cloud-based testing environment on the AWS cloud using AWS Graviton processors. By matching the cloud infrastructure to the car’s own chip architecture, engineers can run realistic software tests at scale without relying solely on expensive physical testing rigs — resulting in faster development cycles and quicker delivery of new features to drivers.

Through Amazon's low Earth orbit satellite network, Amazon Leo, the company has contracted Beyond Gravity in Linköping to design and manufacture satellite dispenser system that deploys Amazon Leo satellites into orbit. According to Oxford Economics, Amazon Leo's launch partners will contribute more than 2 billion SEK to Swedish GDP and generate over 630 million SEK in tax revenues between 2022 and 2029, supporting an average of 70 additional jobs annually at the site. ³

Prime Video launched in Sweden in 2016 and established a fully localised service in 2021. Since then, Amazon has partnered with Swedish production companies including FLX, Nexiko, and ITV, as well as independent producers like Unlimited Stories, Meter Entertainment, and Nordic Drama Queens, launching more than 120 Swedish-language titles. Recent original dramas Blindspår and Vaka — both fully shot in Sweden — brought Swedish storytelling to millions of Prime Video viewers worldwide.

Amazon has invested in five utility-scale wind farms in Sweden, providing an estimated 786 MW of carbon-free energy to the grid — enough to power the equivalent of more than 250,000 Swedish households annually.
These projects add new sources of energy to the same grid that powers homes, hospitals, and schools, while creating local jobs and helping keep electricity costs stable.

Amazon works with Kodcentrum, Ung Företagsamhet (JA Sweden), and Feminvest to support education and entrepreneurship across the country. Through Kodcentrum, Amazon delivers coding and robotics workshops to schools near its data centres, reaching more than 7,000 students to date. Ung Företagsamhet connects Amazon with youth entrepreneurship through mentoring and pitch programmes. And with Feminvest, the Nordic region's largest community for female entrepreneurs, Amazon launched the Expand Accelerator Program in 2025, giving female founders coaching and guidance on scaling through digital marketplaces.

Read Amazon Sweden's Impact Report here.

[1] Investment and economic impact figures have been estimated by Keystone Strategy, a third-party consultancy.
[2] Figures converted from EUR to SEK using the 2025 average reference rate of 11.0619 (EUR/SEK).
[3] Oxford Economics, The Economic Impact of Amazon Leo's Launch Partnerships in the EU (June 2025). Figures converted from EUR to SEK using the 2025 P&L average reference rate of 11.0619 (EUR/SEK).