Since Amazon Prime launched in Belgium in 2021, we have invested and innovated in our fulfilment and transportation networks to meaningfully expand the selection and speed with which we could deliver items to customers. Today, Prime brings the best of shopping and entertainment to Prime members in Belgium, including Same-Day and One-Day delivery on millions of items, exclusive Prime member deal events like Prime Day and Prime Deals Day, and unlimited streaming of popular movies and shows.

One of the Prime benefits that we continue investing heavily in is Prime Video, which has expanded to offer hit movies, great shows, and award-winning Prime Originals, all in a single destination. To continue investing in compelling content and keep increasing that investment over a long period of time, starting in 2026, Prime Video shows and movies will include limited advertisements in Belgium. No action is required for Prime members. We’re not making changes in 2026 to the current price of Prime membership. We will also offer a new ad-free option and will share the price of that option at a later date. Before ads are introduced into Prime Video, we will provide Prime members with information on how to sign up for the ad-free option, in case they would like to.

Prime has never been more compelling value. Prime members enjoy a wide range of shopping, savings, and entertainment benefits, including:

  • Unlimited, free delivery on more than nine million items across all categories and more than one million items even on the Same Day.
  • Exclusive deals and shopping events like Prime Day and Prime Deal Days.
  • Access to exclusive and broad streaming video content including Prime Original series and movies The Wrecking Crew, Culpa Tuya, The Summer I Turned Pretty, The Lord of the Rings: The Rings of Power, Fallout, Reacher, The Boys, and Young Sherlock and licensed fan favorites Chicago Fire, Chicago PD and Teen Wolf. Also streaming exclusively on Prime Video are popular Dutch titles including Patsers, Nordin, Beauty and the Geek, Good Luck Guys, Lil Kleine: Geen Rem as well as French movies and series like LOL: Qui Rit, Sort!, Squeezie: Merci Internet, Mcwalter, Carjackers and Tout Simplement Fan.
  • Unlimited full-resolution photo storage and 5GB for video with Amazon Photos.
  • In-game items for popular titles, claimable games, and a monthly Twitch subscription with Prime Gaming.

Since we launched Prime in 2021, we’ve continued to add value to the programme and add to the list of benefits our members enjoy. You can expect us to continue to add benefits and features over time.