Today's major technology companies no longer focus on products alone. They grow by connecting commerce, content, and financial services in ways that benefit both customers and businesses.
This trend was the main subject of discussion at a panel during Nexus Luxembourg on June 11, where Mario Madeddu, Authorised Manager for Amazon Payments Europe (APE) and Head of Risk and Compliance for Mature Markets at Amazon, joined leaders from Ant International, Ping Pong, Unzer and ByteDance.
During the panel they discussed how technology companies expand beyond their original core business, and how they maintain trust and engagement as they do. Nexus Luxembourg is Europe's premier AI and technology summit, bringing together over 10,000 leaders, 150+ speakers, and 500+ startups at LuxExpo The Box on June 10–11, 2026.
Amazon's journey illustrates this evolution. What began as an online bookshop in 1994 now serves millions of customers and more than 280,000 small businesses across Europe, where payments have become central to making that work for everyone.
Mario stressed that customers want payments to be fast, secure, and invisible, while sellers need them to be reliable and predictable. With over 10 local payment methods accepted across the EU, the challenge is no longer choice but consistency. "When a payment works seamlessly, it disappears into the background," Mario said. "That's the bar."
