Alexa, How Was Prime Day? Prime Day 2019 Surpassed Black Friday and Cyber Monday Combined
SEATTLE - Jul. 17, 2019 — This year, Prime Day was once again the largest shopping event in Amazon history with more than one million deals exclusively for Prime members. Over the two days of Prime Day, on July 15 and 16, sales surpassed the previous Black Friday and Cyber Monday combined. Prime members purchased more than 175 million items throughout the event. Prime Day was also the biggest event ever for Amazon devices, when comparing two-day periods – top-selling deals worldwide were Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote.
“We want to thank Prime members all around the world,” said Jeff Bezos, Amazon founder and CEO. “Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses. Huge thank you to Amazonians everywhere who made this day possible for customers.”
Global Highlights from Prime Day 2019
More Entertainment this Prime Day than Ever Before
Millions of people around the world streamed Prime Day events – including the Twitch Prime Crown Cup featuring FIFA 19 and Apex Legends and the Prime Day Concert presented by Amazon Music and headlined by 10-time GRAMMY Award-winning artist Taylor Swift. Highlights from the Prime Day Concert include Taylor Swift performing “You Need to Calm Down” live for the first time ever; SZA performing a rendition of the iconic ‘90s pop classic “Kiss Me” by Sixpence None The Richer; Dua Lipa’s rousing performance of her hit, “Blow Your Mind (Mwah);” and Becky G’s world debut of her fiery new track entitled “Dollar.” Prime members in 200 countries can still exclusively watch select songs from each performance from the Prime Day Concert on Prime Video. For more details on the show and to add it to your watchlist, head to primevideo.com/primedayconcert.
Prime Day Best Sellers by Country
Members shopped across nearly the entire catalog of products including electronics, beauty, fashion, grocery, toys, furniture, everyday essentials, school supplies, and more. Some of the top-selling deals from around the world, excluding devices, included:
Spotlighting Small and Medium-Sized Businesses
Prime Day 2019 was another record-breaking success for independent third-party sellers—mostly small and medium-sized businesses. These innovators, artisans, and entrepreneurs are an invaluable part of the Amazon family. Products from these unique businesses increase variety and contribute to the ever-expanding selection available to Prime members worldwide. Globally, these businesses far exceeded $2 billion in sales this Prime Day, making it the biggest Amazon shopping event ever for third-party sellers when comparing two-day periods.
Every Day Made Better with Prime
Prime was designed to make your life better every single day. Over 100 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment on Prime Day. In the U.S. that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, Prime Reading, Twitch Prime, and more. Prime members can also get deep discounts on select popular products at Whole Foods Market plus an additional 10 percent off hundreds of sale items. Prime was built on the foundation of unlimited fast, free shipping. In addition to more than 10 million items available for one-day delivery coast to coast, Prime members in thousands of cities and towns across 44 major metropolitan areas have access to millions of items with free same-day delivery. Simply look for items marked as eligible for delivery today, order by lunch, and get your items by bed time. For delivery in a matter of hours, members can also use Prime Now to receive grocery delivery from Whole Foods Market in nearly 90 U.S. metros, or grocery pickup in as little as 30 minutes in 30 metros, with more to come in 2019. We continue to offer more than 100 million products for two-day delivery as well. Start a free trial of Amazon Prime at amazon.com/prime.
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